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April 2010

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26
Apr
2010
AmericanTowns.com Wants Your Local WebVideos
Posted On April 26, 2010  By Miceli Productions HD  And has No Comment

Are you a Hartford, CT based non-profit that posts videos on YouTube? AmericanTowns.com makes it easy to add your videos to Hartford’s community page (just tag YouTube videos with “americantowns” “Hartford” “Connecticut”- learn how here).

Are you a Plainville, CT business owner that tweets about events and promotions? AmericanTowns.com wants to add your twitter feed to Plainville’s community page.

Same goes for Southington, CT bloggers (there are more than you might think- see here).

Miceli Productions is a business committed to the support of local community (see Corporate Culture & Community).  Anytime something is free, easy to use and celebrates local flavor using new media and video- Miceli Productions wants to help get the word out. 

Share this post on your local business or organization’s facebook page, blog or twitter feed.

Image credit: CafePress.com
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23
Apr
2010
TIME LAPSE VIDEO: Use for Impact
Posted On April 23, 2010  By Miceli Productions HD  And has No Comment

Day turns to night, flowers open then wither, a chrysalis morphs into a butterfly, all within a few moments on the screen. Time-lapse video can be a compelling tool to capture something otherwise deemed unable to capture.

The first recorded use of the time-lapse technique was by cinematographer Georges Méliès‘ in his motion picture Carrefour De L’Opera (1897).  One of the most breathtaking large scale uses of time-lapse film today is the 1992 award winning documentary Baraka, by the creative team Ron Fricke, Mark Magidson, and Michael Stearns. “[Baraka] has no plot, contains no actors and has no script.  Instead, high quality 70mm images show some of the best, and worse, parts of nature and human life.  Time-lapse is used heavily to show everyday life from a different perspective.“

Some classic themes of time-lapse video:

While producing the documentary film “Southington Relay For Life” Miceli Productions created a time-lapse video of the American Cancer Society Relay For Life event.  The resulting visual communicates quickly the vast number of community members this event impacted.

View time-lapse video excerpt CLICK HERE.

Want time-lapse in your upcoming film or video project? Call 203.936.7761 for FREE consult.

Image Credit: Chad Tretton of Boseman, MT

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14
Apr
2010
Top 5 Video Editing Basics for New Media
Posted On April 14, 2010  By Miceli Productions HD  And has No Comment

Anyone can post a video online.  The creation, edit and upload of a digital video is fast becoming a basic digital communications skill.  If you want your video to be more than just online noise you have to know which options are at play.  Here’s Miceli Productions down and dirty list of the top five video editing basics.

1. AUDIENCE – What is the online behavior of my audience? Web analytics and media consumption metrics can tell you a lot about the behavior of your online audience.  Those behavior patterns should be considered when editing. Example: Learning what optimal lengths of videos your audiences will engage with on a certain platform.

2. RICH CONTENT – Content is always key, with new media the trick is balancing compelling and valuable content with the shortest load and play time as possible.  More is not always more.  First images and sounds instantly confirm whether or not your video is indeed what the viewer was looking for. (Not to say there isn’t room for “long tail media” formats.  FORA.tv is an entire network of roughly 1 hr videos of live lectures and events, very cool – check ’em out.)

3. CONTEXT – What is framing your video? Does Youtube’s branding overpower your branding? Most new media platforms take great pains to brand for themselves and to ensure their branding carries over when video is shared thru viral means, such as social media, email or embedding on a blog.  Make sure that your branding also carries over when your video is shared to another site and no longer on your “channel”.

What are the online calls to actions in your video? What are you asking your audience to do online in response to your video?  How can they go deeper? Are you making it easy and enticing for them to do so?

4. VIDEO PLAYER BEHAVIOR – Does the online video player offer chaptering or highlights functions?  When your video ends does it freeze frame, play again from the beginning, or default to a “share page”? Are suggestions of similar content based on key words, tags or titles?  What are the advertising behaviors that might exist on top of your content?

5. DEVICE BEHAVIOR – Which devices do I want audiences to view my video on?  With the launch of Apple’s iPad this discussion is at the forefront of tech trend debates.  The answer to the platform question will definitely affect editing.

Does your business need video editing for new media? Call 203.936.7761 for free consultation.

Image credits: Gizmodo.com and Bigoo.ws

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