As Creative Director for Miceli Productions, Jennifer Blessing Miceli tackles script development, location visits, hiring talent, and managing a project’s time line. In collaboration with clients, Jennifer storyboards each moment to ensure your 30 seconds of video communicates a simple yet meaningful message connected to your business. “Storyboards keep clients and producers on the same… Continue reading Anatomy of 30 Seconds: Storyboarding TV Commercials
Month: May 2010
TV Commercial Storyboard: Anatomy of 30 Seconds
Storyboards keep clients and producers on the same page, the production on schedule and within budget. They work to show the visuals, script and audio elements and how they should all play together. In simplest form, here’s one that we used for a :30 TV Commercial with quick iPhone pics to show each shot location.… Continue reading TV Commercial Storyboard: Anatomy of 30 Seconds
Product Demo for SpartaInsurance.com
We all know the power of “show me” over “tell me”. Many businesses are making the smart choice to use web videos to provide their customers with easy to understand overviews of their unique products and services – to “show” customers rather than just “tell” them. Very different from commercial or promotional videos, product videos… Continue reading Product Demo for SpartaInsurance.com
Real Estate Video: Give Your Property Vital Context
[jwplayer mediaid=”5762″] It’s a tough climate out there for real estate, as a seller or a broker you want to use all available sales tools to give buyers incentive to get in their cars and drive to see your property in person. Accurate and flattering photographs will help, but professional real estate video delivers the… Continue reading Real Estate Video: Give Your Property Vital Context
Capturing a three-part, nine-play, nine-hour New York Critics Circle "Best Play" on camera
Congratulations to the creative team of Horton Foote’s The Orphans’ Home Cycle, for winning a “Best Play” Lucille Lortel Award as well as “Best Play” from The New York Critics Circle. Written by Horton Foote and directed by Michael Wilson, this Hartford Stage Company and Signature Theatre Company co-production is a three-part, nine-play, nine-hour production.… Continue reading Capturing a three-part, nine-play, nine-hour New York Critics Circle "Best Play" on camera
The Ulimate Achievement for Video: Branding over Advertising
Image credit: 9Gag
QLab Sponsors Former MP Intern for Broadway Sound Master Classes
Apparently Miceli Productions didn’t already have enough reasons to love QLab, the award winning software that makes rich multimedia designs for live performances and installations. QLab just announced, via their quirky vlog post (video blog post), that former Miceli Productions intern Kate Crescimanno has been offered a sponsorship to participate in the upcoming 8th Annual… Continue reading QLab Sponsors Former MP Intern for Broadway Sound Master Classes