TV Commercial Storyboard: Anatomy of 30 Seconds
Storyboards keep clients and producers on the same page, the production on schedule and within budget.
They work to show the visuals, script and audio elements and how they should all play together. In simplest form, here’s one that we used for a :30 TV Commercial with quick iPhone pics to show each shot location.
As a Creative Director for Miceli Productions, Jennifer Blessing Miceli tackles script development, location visits, hiring talent, and managing a project’s time line. In collaboration with clients, Jennifer storyboards each moment to ensure your 30 second TV commercial communicates a simple yet meaningful message connected to your business.
“Storyboards keep clients and producers on the same page, referencing actual visuals and refining the agreed upon message. It’s the creative map that keeps the production on schedule and within budget.” – Jennifer Blessing Miceli
Image: 2009 TV commercial storyboard for Winterberry Gardens (Southington, CT)
View Winterberry Gardens TV commercial below
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