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August 2013

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30
Aug
2013
Friday Photo of the Week – Byward Market Crossroads
Posted On August 30, 2013  By Jennifer Blessing Miceli  And has No Comment

Byward Market Crossroads. Ottawa, Canada.

Byward Market Crossroads. Ottawa, Canada.
© Miceli Productions Photography

Byward Market Crossroads – Places Photography

“I went down to the crossroads,
Tried to flag a ride.
I went down to the crossroads,
Tried to flag a ride.
Nobody seemed to know me,
Everybody passed me by.
I’m going down to Rosedale,
Take my rider by my side.
I’m going down to Rosedale,
Take my rider by my side.
You can still barrelhouse, baby,
On the riverside.Going down to Rosedale,
Take my rider by my side.
Going down to Rosedale,
Take my rider by my side.
You can still barrelhouse, baby,
On the riverside.You can run, you can run,
Tell my friend Po’ Willie Brown.
You can run, you can run,
Yell my friend Po’ Willie Brown.
And I’m standing at the crossroads,
Believe I’m sinking down.” – ERIC CLAPTON, CROSSROADS

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30
Aug
2013
Friday Photo of the Week – Byward Market Crossroads
Posted On August 30, 2013  By Jennifer Blessing Miceli  And has No Comment

Byward Market Crossroads. Ottawa, Canada.

Byward Market Crossroads. Ottawa, Canada.
© Miceli Productions Photography

Byward Market Crossroads – Places Photography

“I went down to the crossroads,
Tried to flag a ride.
I went down to the crossroads,
Tried to flag a ride.
Nobody seemed to know me,
Everybody passed me by.
I’m going down to Rosedale,
Take my rider by my side.
I’m going down to Rosedale,
Take my rider by my side.
You can still barrelhouse, baby,
On the riverside.Going down to Rosedale,
Take my rider by my side.
Going down to Rosedale,
Take my rider by my side.
You can still barrelhouse, baby,
On the riverside.You can run, you can run,
Tell my friend Po’ Willie Brown.
You can run, you can run,
Yell my friend Po’ Willie Brown.
And I’m standing at the crossroads,
Believe I’m sinking down.” – ERIC CLAPTON, CROSSROADS

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Photography by Miceli Productions.
For Advertising, Fashion, Product, Travel, Corporate,
Portrait, Nature, Fine Art.

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26
Aug
2013
Why Small Businesses Should Have Their Own APP
Posted On August 26, 2013  By Jennifer Blessing Miceli  And has No Comment

Small businesses are beginning to create their own mobile app to improve their branding and business profile, keep top of mild awareness with customers, and get their services in the hands of customers immediately. Apps are like mini-billboards that consumers carry with them at all times.

If you are trying to decide whether your small business should have a mobile app, consider the following from a Mobile Marketer’s 2012 study:

Keep Calm There's An APP For That.

Keep Calm There’s An APP For That.

·        61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site

·        61% of smart phone users make local searches from a mobile device

·        70% of mobile searchers act within an hour; only 30% of PC searchers do

·        79% of smart phone users use their phones to help with buying decisions and 74% make a purchase as a result

·        64% of all mobile phone time is spent on apps

·        In 2012, people spent more time in mobile apps than they did on the Internet.

·        In 2012, the average number of apps installed per phone was 41, an increase of 28% over 2011.
Small businesses should have a mobile app, particularly if they are service providers. Apps build brand loyalty,  give customers accessibility to contact information and social media networks, provide “deals” or app user exclusivity (“Only people who have the app get this deal!”), and keeps your business at the forefront of the consumer’s mind. Not to mention staying ahead of your competition!

Your small business’s reputation will be enhanced by this new technology and will demonstrate how innovative and consumer savvy you are. And shouldn’t your business be on a device that consumers carry with them everywhere, all the time?

Apps for small businesses do not need to be outrageously expensive either. There are many template business apps that are extremely affordable.

Consider a mobile app for your small business. Be accessible. Be in front of your customers every day. Your customers are using their mobile devices for hours every day – playing games, making appointments, checking social media, purchasing goods, researching services, and so much more.  What are you waiting for?

 Miceli Productions HD capture images.
Moving. Still. Corporate. Commercial. Emotive. Scintillating.
Contact us today and take your business images to the next level (203) 936-7761

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23
Aug
2013
Friday Photo of the Week – Every Dollar Feeds Kids Event Photography
Posted On August 23, 2013  By Jennifer Blessing Miceli  And has No Comment

Every Dollar Feeds Kids 2013 Bike Run, event photography

Every Dollar Feeds Kids 2013 Bike Run
© Miceli Productions Photography

Every Dollar Feeds Kids, Connecticut – Fundraising Event Photography

 

Name of Organization: Every Dollar Feeds Kids (EDFK)
First EDFK Partner Founded: 1999
EDFK CT Partner Founded: 2002
Status: Actively fundraising, to make a donation, CLICK HERE

Since 2008, the EDFK Motorcycle Poker Run has been an annual event, getting bigger and bigger each year. 100% of the proceeds from the event go directly and immediately to feeding hungry children here and abroad.
Thanks for your support!

 

EDFK Supports:

Kids Cafe in Hartford, CT, a mission outreach of the Catholic Church, Kids Café delivers wholesome, delicious meals prepared daily to hundreds of after-school children through the network of boys and girls clubs in the Hartford area.  Kids Café has pledged to spend all monies from EDFK only on food for children.

VAMOS! in Cuernavaca, Mexico, a registered charitable organization based in the U.S. and Mexico that operates 81 projects in 17 locations.  Every cent they collect goes directly to the Mexican poor – administration costs are covered by their Board of Directors.  VAMOS! has pledged to spend all monies from EDFK only on food for children.

Fundacion Sor Dominga Bocca in Guayaquil, Ecuador, a home for girls that have been removed from their families due to severe physical and sexual abuse and neglect by families who were too poor to care for them. They provide therapy, send the girls to school and provide legal and medical advocacy when needed. Sor Dominga Bocca has pledged to spend all EDFK monies only on food for the girls.

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16
Aug
2013
Friday Photo of the Week – Aaron Fry Promotional Photography
Posted On August 16, 2013  By Jennifer Blessing Miceli  And has No Comment

Image of singer/Songwriter Musician, Aaron Fry - Promotional Photography by Miceli Productions

Promotional Photography for Musician Aaron Fry
© Miceli Productions Photography

Can You See The Light – Promotional Photography

“I try not to hide, just try to be free
Well, but sometimes I get dragged on down
I will see you tonight, if you will allow
Then again we’re just on this world, spinnin’ round

Can you see the light, baby?
With the sun starin’ in your eyes
Will you recognize me, baby?
You know that I’m full of surprise

And you know me, if I stay with you
I’m really gonna need to rely on you
And you know me, if I stay with you,
I’m really gonna to need to rely on you
And you know me, if I stay with you,
I’m really gonna to need to rely on you
And you know me, if I stay with you,
I’m really gonna to need to rely on you

I believe in you when you say you will
When your eyes rush over me softly, I can tell

You can read the weight in all that you feel
Well, alone in the world I collapse and I fell

Can you see the light, baby?
With the sun starin’ in your eyes
Will you recognize me, baby?
You know that I’m full of surprise

And you know me, if I stay with you,
I’m really gonna to need to rely on you
And you know me, if I stay with you,
I’m really gonna to need to rely on you
And you know me, if I stay with you,
I’m really gonna need to rely on you
And you know me, if I stay with you,
I’m really gonna need to rely on you

This might feel a little different, after all, after all
Some might see the dream and some might fall

Can you see the light, baby?
With the sun starin’ in your eyes
Will you recognize me, baby?
You know that I’m full of surprise

And you know me, if I stay with you, if I stay with you, if I stay with you
And you know me, if I stay with you, if I stay with you, if I stay with you”
– AARON FRY, CAN YOU SEE THE LIGHT

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Photography by Miceli Productions.
For Advertising, Fashion, Product, Travel, Corporate,
Portrait, Nature, Fine Art.

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14
Aug
2013
Harnessing the Power of Social Media
Posted On August 14, 2013  By Jennifer Blessing Miceli  And has No Comment

It is hard to resist social media these days. Recent trends show that people check their social media sites up to 6 times a day. How can you harness this social media trend and turn it into a powerful branding tool?

Best practices suggest that when businesses use social media, less than 10% of their posts should be about them.

Users of social media are interested in creative approaches to engagement. Here are some quick ways to do that.bigstock-Social-Media-Sign-28292228

1.)     “Share” your expertise in a “how to” manner. Share with your audience how to do something or how to look at something in a new way.

2.)    Promote your business services in a casual, conversational way only once in eight to ten status updates.

3.)     Post at the most effective times:  6am, 9am, 12 noon, 3pm and 6pm.   Ask questions, post pictures, post quotes, along with tips and strategies for your niche.

4.)    When your audience comments on your post or sends you a message, REPLY back. Social media engagement is really a two way street. If you do not respond, people will no longer respond to you or your business.

5.)    Consider using a social media dashboard. This will allow you to post to multiple social media platforms at once. NOTE: Not all social media platforms are the same, and therefore, require tailoring to your audience. For example, Facebook has the widest net, but is highly social and casual. Twitter has a larger male demographic. Linked In is specifically for professional interaction.

People using social media do not want to see a constant barrage of sales tactics. People will generally turn you off on their newsfeed or “unlike” you all together. Consider your client-base and provide engaging social media interaction. Provide your audience with information they could use, fun factoids, and engaging posts to get conversations going. Then, every now and again, throw in information about a service your provide. The best way to tell people about a service you provide is to post it in a way that makes your audience think, “Oh, I didn’t know such and such company did that too!”

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09
Aug
2013
Friday Photo of the Week – Stars over Lake Calabogie, Ontario
Posted On August 9, 2013  By Jennifer Blessing Miceli  And has No Comment

A Jeep Kind of Life

A Jeep Kind of Life
© Miceli Productions Photography

We Only Come Out At Night – Star Photography

“We only come out at night, the days are much too bright
We only come out at night
And once again, you’ll pretend to know me well, my friends
And once again, I’ll pretend to know the way
Thru the empty space
“Thru the secret places of the heart
We only come out at night, the days are mush too bright
We only come out at night
I walk alone, I walk alone to find the way home

I’m on my own, I’m on my own to see the ways
That I can’t help the days, you will make it home o.k.
I know you can, and you can

We only come out at night, the days are much too bright
We only come out at night
And once again, you’ll pretend to know that
There’s an end, that there’s an end to this begin
It will help you sleep at night
It will make it seem that right is always right
Alright?
We only come out at night” – SMASHING PUMPKINS, WE ONLY COME OUT AT NIGHT

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 Stars Over Lake Calabogie, Ontario, Deep Night
Stars
© Miceli Productions Photography

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05
Aug
2013
The New Rules of Google SEO
Posted On August 5, 2013  By Jennifer Blessing Miceli  And has No Comment

SEO Perfect CompanyIn the past, SEO (search engine optimization) was all about flooding the back end of your web site with as many keywords as possible. Search engines, like Google, would crawl sites and log the top keywords in order for web sites to be ranked. But Google has changed the rules these days. A lot of the definitions of Google’s SEO have to do with explaining their new algorithms. Here are the new rules in real people terms instead.


If you want to be ranked on Google, here are the major things you need to do with your web site.

1)      Create High-Quality, Dynamic Content. Many web sites are full of images, stock photos, flash, or a few sentences that really do not reflect the web site’s purpose. More than ever, high-quality content is the most important factor in increasing your SEO performance. Because Google has changed the value placed on certain online signals–such as authorship, natural links, and social media–content marketing has become the linchpin of SEO success.

2)      Continually Update Web Site Content. Web sites should continually be changed and updated to send a signal to Google and other search engines that something is different. This tells Google to reindex your web site, helping your page ranking status. When something changes on your web site or on your blog, submit the new URL to Google to re-search your page.

3)      Leverage and intertwine social media platforms. Dynamic content mixed with social media platforms increases page ranking and traffic. The more shareable your content, the more relevant your web site will be to Google and other search engines. Consider using Google +, Facebook, Twitter, YouTube, and LinkedIn to leverage interconnectedness on search engines.

4)      Link Building – But Only Use Respectable Links! In the past, many people hired link building services to add links to their web sites. These link building services are still available, but Google and other search engines are recognizing them as red flags. The best way to utilize links on your web site is to link to YOUR OWN dynamic content on other sites or other pages of your web site. External links should be highly reputable. Outbound links should go to your social media sites, blogs, articles you’ve written, and industry respected web sites.

5)     Meta Data Still Counts. Your web site should not be a blank template. Highly specific keywords and accurate page titles and descriptions are still necessary for Google and other search engines to identify you. Make sure all of your images have descriptions and tags too! Many people forget to add accurate descriptions and tags to their images and videos. This meta data will cross-reference with your content too. While high quality content is the driving force in SEO today, meta data still counts A LOT.

To help consumers with SEO, Google put together a great SEO Starter Kit that can be downloaded for free. It is extensive, but very helpful in understanding the ins and outs of Google’s SEO policies and how to best optimize your site. Just in case you want a super quick version, they have a one pager to download too. Good luck and start optimizing!

 Miceli Productions HD capture images.
Moving. Still. Corporate. Commercial. Emotive. Scintillating.
Contact us today and take your business images to the next level (203) 936-7761

Read More

02
Aug
2013
Friday Photo of the Week – Frog on Lily Pad
Posted On August 2, 2013  By Jennifer Blessing Miceli  And has 2 Comments

It's not easy being green. Frog on Lily Pad

It’s not easy being green.
© Miceli Productions Photography

Frog on Lily Pad

“Greetings, Kermit the Frog here
And today I’d like to tell you a little bit about the color green
Do you know what’s green
Well I am for one thing
You see frogs are green, and I’m a frog
And that means that I’m green, you see
It’s not that easy being green
Having to spend each day the color of the leaves
When I think it could be nicer being red, or yellow, or gold
Or something much more colorful like that

It’s not easy being green
It seems you blend in with so many other ordinary things
And people tend to pass you over
‘Cause you’re not standing out
Like flashy sparkles in the water
Or stars in the sky
But green’s the color of spring
And green can be cool and friendly-like
And green can be big like a mountain
Or important like a river
Or tall like a tree
When green is all there is to be
It could make you wonder why
But why wonder why wonder
I am green, and it’ll do fine
It’s beautiful, and I think it’s what I want to be”
– KERMIT THE FROG, SESAME STREET

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