Search Engine Optimization – Keyword Tagging and Why It’s Our Best Friend in the world of PHOTO + VIDEO
This is where keyword tagging comes in – your aim is to create tags that will make your clips appear in search engines everywhere and that lead people to sites where they can purchase your photos and video clips. Keywords are not only important for finding media, but they’re usually the only descriptor (besides the thumbnail) that a buyer has to evaluate the content of a specific photo or video image. This is why keyword optimization is so crucial to anyone selling creative media. Before we actually look at keywords themselves, know that improving SEO starts with the title and description of your image or video.
What/who is the subject? What is going on? Where is this scene taking place? What is the weather like? – all the answers to these questions are possible keywords for the media.
While some sites and stock houses put a cap on the number of keywords, it is also a great idea to use at least 50 keywords (but also no more than 50) per image when keyword tagging. This way, you can aim for the perfect balance of keywords for your image while not using every word in the English dictionary as a keyword (which could disappoint buyers when your keywords aren’t disambiguated correctly).