The Life Cycle of TV Commercials The advertising landscape has changed a lot in the past 10 years, but TV Commercials are still a driving factor in marketing. To younger generations, they’re a part of everyday life, something that seems to have always just been. Nowadays, everyone has a video camera in the palm of… Continue reading Life Cycle of a TV Commercial: A Practical, Reliable, Proven Media
Month: July 2016
How To Create Successful TV Commercial Storyboards
TV Commercial Storyboards: A Client’s Checklist “Great video comes from thinking humans, not equipment.” ― Steve Stockman As a thinking human, you may want to consider generating a storyboard for your video concept. Storyboards help to keep everyone working on a visual project all on the same page and are the best way to share… Continue reading How To Create Successful TV Commercial Storyboards
How to Find a Target Audience for Video Marketing
If a TV falls in the woods and no one is watching… We love the JetBlue phrase, “Without you, we’d just be flying a bunch of TVs around the country.” In media, we have the same sentiment. A great TV spot, social video or commercial is no good to your video marketing efforts unless you… Continue reading How to Find a Target Audience for Video Marketing