Video Metrics and ROI. The basics. Measure the ROI. Across the web, you will find studies and statistics that show the importance of video in digital marketing today. Across industries, marketers are using the format to educate their audience, highlight their products and services, and include social proof in their messaging. But all of that… Continue reading How to Measure the ROI of Your Marketing Videos
How to Showcase Your Operations and Machinery with Photography Industrial photography is a speciality. The people, equipment, and machinery involved in manufacturing and other industrial operations play a vital role in your company’s success. They transform raw materials and sub components into working products and other finished goods. Because industrial operations of this kind are… Continue reading How to Showcase Your Operations and Machinery with Photography
What do you want your customers to look at? Four Uses of Professional Photography on Your Business Website Website visitors tend to back away from web pages stuffed full of solid text. These pages are impossible to scan and require that you commit yourself to a long session of painstaking reading. They are unappealing because a page-full of alphanumeric characters… Continue reading What do you want your customers to look at?
How To Use Time Lapse Video for Marketing Your Business Normal video frame rates used today can vary from 24 frames per second to hundreds of frames per second (fps). However, when the fps is greatly reduced to a few frames per minute or even an hour, the effect speeds up the subject of your… Continue reading How To Use Time Lapse Video for Marketing Your Business
Mobile traffic is growing each year and has already surpassed desktop access. The reason for this trend is straightforward enough. Mobile device use has surged over the past seven years. In addition to using them for phone calls and texting, people are increasingly taking advantage of the Internet access capability of these devices. It makes little… Continue reading Are Your Videos Optimized for the Rising Mobile Traffic Trends?
3 Trends in Video Marketing to Boost Your Social Media Presence Video content marketing has been extremely beneficial for the vast number of businesses that exist today. Part of what makes videos so useful is that they can serve multiple purposes on multiple platforms. For example, when visitors come to your official website for the… Continue reading 3 Trends in Video Marketing to Boost Your Social Media Presence
Video Metrics and ROI Statistics Point to the Future of Internet Marketing Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage? Increase Email Click-Through Rates and Make the Leap to Online Video Marketing Forrester Research did… Continue reading Video Metrics and ROI Statistics Point to the Future