As we diligently work to stay abreast of social media trends, we found some great sources that define social media terms that are particularly beneficial for businesses. The information below are a combination of two sources that are at the cornerstone of social media: The Salty Waffle and Social Media Today.
What Does It All Mean? Social Media Vocab for Businesses: Part Five (U-Z)
User-Generated-Content (UGC): UGC is anything published online by the Average Joe.
Vlog: A vlog is simply a video blog. The word blog comes from weblog so with video, we smashed it all together to form vlog.
Waze: Waze is simple, it’s a social approach to traffic. By using crowd sourced information from people driving with their mobile devices in the vehicle, the app should alert drivers quickly of slowing, detours, and accidents.
Web 2.0: Web 2.0 in its simplest definition is a description of the movement online toward collaboration, information sharing, social media, and the applications that support that.
Widget: These are stand-alone applications that you can embed on other applications or web pages. Functions of widgets are diverse and can do pretty much anything a programmer can build it to do. Universal widgets are especially helpful for non-technical people that can embed them in their own sites with ease and gain increased functionality.
Wiki: A wiki is a web page, or group of pages that can be edited collaboratively. Wikipedia is the most well-known example of this and they have a more complex definition of a wiki if you want to delve in.
Woot: Woot may have been the first group buying site out there even though Groupon tends to get the credit for making it mainstream. Woot was founded in 2004 and sells one item every 24 hours or until they sell out. They typically offer gadgets and tech related goods.
WordPress: WordPress is an open source Content Management System (CMS) most often used for publishing blogs. It provides a simple user interface that non-technical people can use with relative ease and it works well with most web applications and widgets. It is the most popular CMS in the world.
Xanga: Xanga is a blog network that is said to have about 40 million members worldwide. The site hosts social profiles, weblogs, audio blogs, video blogs, and photo blogs.
Yammer: Yammer is an enterprise social network designed to be sort of an internal version of Twitter aimed at companies. It began as an enterprise microblogging platform but has developed into more a full social network. Approximately 80,000 companies and over 1 million users use Yammer as an enterprise social network.
Zo0omr: Zooomr, with yes, three o’s was started to help people share photos online. It is similar to Flickr with an additional focus on publishing your images under different Creative Commons licenses.
Zoho: Online suite of applications aimed making collaboration easier and therefore increasing productivity within businesses. Zoho features many social elements to help employees work together such as chat, discussions, wikis, and share applications.