What’s a great way to let potential customers know how awesome you are? Video Testimonials.
We film video testimonials all over the country. And they are important marketing assets to our Clients and how they reach out to potential customers. Here’s series of client testimonials for Continuity — a New Haven CT based company whose specialty is automating regulatory compliance in the national banking industry. Continuity is particularly good at what they do — and they do it across the country — so we flew all across the country to get testimonials. Location after location generated more and more footage of satisfied customers that had their mandated banking compliance processes revolutionized by Continuity’s products.
Do you Clients love you? Get them to tell others!
It’s our job to craft the story. We made the testimonial videos speak directly to the people most impacted by Continuity’s changes within the bank – the CEOs and the Compliance Officers. There’s no question that these two positions are greatly influenced by the task of regulatory compliance. The Compliance Officer’s job is to be sure that the bank or financial institution is compliant to the regulations set by Washington. Since these regulations cover a wide range of topics and are constantly being updated, this job can amount to hundreds of thousands of pages of regulation that a Compliance Officer needs to review and respond to. And, there are penalties given to banks that miss compliance deadlines – and that falls on the CEO’s shoulders.
These two positions are the most influenced by the effects of regulatory compliance. So by getting them to give a positive testimonial on their experience, they can speak directly to other individuals in those same positions at other financial institutions. We interviewed CEOs and COs here on the East Coast, in the Mid-west, and over in Colorado – all to get the story of what life was like before and after implementing Continuity software products. These testimonials provide first-hand knowledge of how the product was used, the everyday problems it solves, and answers the question of why a bank might invest in using this SaaS product offering.
Have great customers that can share their experiences with others? Ask them for a testimonial. We can help capture your satisfied customers on video. Contact us today to produce your video testimonials.
Continuity Client Testimonial — First National Bank of Durango
Continuity Client Testimonial — Atlantic Regional Credit Union
Continuity Client Testimonial — Security Bank
Continuity Client Testimonial — Grand Rivers Community Bank
Continuity Client Testimonial – First Southern Bank
Continuity Client Testimonial — Fairfield National Bank
Continuity Client Testimonial — Emprise Bank