IN THE STUDIO

MP: Hello.

QRC: Hello!

MP: What's your name?

QRC: My full name is Quick Response Code but people often refer to me as QR-Code or QRC.

MP: Why am I seeing you all over the place these days? Best Buy, Macy's, Calvin Klein, Miceli Productions HD services brochures, you really get around!

QRC: Well, businesses are looking for ways to connect the "real world" to the digital world.  And more and more people are using smart devices every day.  I'm a business tool that's consumer friendly, convenient, fast, and universal across devices.  (I'm also a little I'm fun and mysterious, no?)

MP: Consumer friendly? Are you sure?  You look a little complicated to me.

QRC: Not at all.  There are just a few simple steps to "unlock" me.  In fact, if you have a smart device and are connected to a wireless network you can test me out right now using my graphic in the top corner.

• Open a 'barcode scanner' application.  If you don't have one, search in your app store for "scanner".  Most scanner apps are free and can be used on all us QRCs.
• Point your phone's camera at me and scan.
• The web address hidden inside my code will automatically launch in the internet browser of your smart device!

MP: How much do you cost?

QRC: I'm FREE!  A great place to quickly create others like me is Kaywa.com.  It only takes a minute.

MP: Good to know QRC!  At Miceli Productions HD we're all about video.  Can you share some of the creative ways people are using you to connect to video?

QRC: Gladly. Earlier you mentioned seeing me at Macy's.  One of their recent glossy magazine print ads for spring scarves used me to connect to a fashion video of 7 different trendy ways scarfs are being worn this season.  Someone flipping through the magazine can see the product live, in action right there on their phone.  Calvin Klein used me to connect their billboard campaigns to an exclusively mobile (and uncensored) version of their commercials running on TV.  The entire billboard was a giant red QR-Code!  But I can be used very simply as well.  For example Miceli Productions HD prints me on their brochures. When a potential client scans me, I take them directly to the Miceli Productions updated video portfolio.

MP:  Thanks for taking the time for this brief interview.  Do you have anything else to add?

QRC: iPad 2 just came out with a camera as part of the device.  So I think you'll be seeing even more of me.  Happy scanning!