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Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business

Web Video by Miceli Productions HD
Web Video by Miceli Productions HD

Video has been used as an effective way to reach the masses. Many companies are now using web videos to introduce their company and their product, and with the recent surge in social media, web video has taken on an even greater significance in reaching new and potential clients. A recent Cisco study suggests that over 37% of internet use consists of video streaming, and using web video is an essential tool to propel your company forward.

Here are 5 reasons your company should utilize web video to drive prospective business.

  1. Video helps you present a consistent message EVERY time for EVERY viewer.
  2. Less than 20% of visitors to your web site will read the text presented, yet over 80% will watch a video. Use a web video to capture your company’s essence and gain future clients within seconds. – Forrester Research
  3. 72% of viewers are more likely to purchase your product or services after watching a video. Viewers gain greater perspective and understanding of your company, and video allows you to connect emotionally and effectively demonstrate your unique service. - Wharton School of Business
  4. Adding a video to your web site makes your site 6 times more likely to convert a casual browser to a paying customer. - Forrester Research.
  5. Video can be highly professional and is increasingly affordable.


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