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Video Vocab for Business (part 4 of 4)

Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged!  As media professionals we do in fact have a unique vocabulary to what we do.  A basic understanding of video terms helps business owners be informed consumers when contracting video services and be informed collaborators on a custom video project.

Part 1 of this series, (A – D) can be viewed HERE
Part 2 of this series, (E – M) can be viewed HERE
Part 3 of this series, (N – S) can be viewed HERE

Take--a single continuously-recorded performance, shot or version of a scene with a particular camera setup; often, multiple takes are made of the same shot during filming, before the director approves the shot; in box-office terms, take also refers to the money a film's release has made

Talking Head -- A clip that shows just the head and shoulders of a person who is talking. This tight focus is often used in interview situations where the background is not as important as the talking subject. It is also convenient in a movie destined for the Web because the small amount of movement in a talking-head shot compresses well for the Internet.

Teleprompter --A magical piece of equipment that lets a person look directly at the camera lens (and thus at the video’s viewers) while they read a script. The advantage of a teleprompter is that it lets you script what you’ll say. If you have several short videos to make, a teleprompter is essential. There are no "ums", no "ahs", no losing your thought because you’re nervous. Teleprompters make for very smooth video, especially if the person using it has had a chance to practice so he or she doesn’t appear to be reading.

TV Spot-- broadcast time slot set aside to be filled by either a commercial advertisement or a public service message

Transcode-- To convert from one compression format to another (that is, from DV video from a camcorder to MPEG-2 for DVD). Preferably done intelligently to minimize loss of quality from repeated compression, and not requiring fully decompressing the input and then recompressing to the output.

Underscore-- Music that provides emotional or atmospheric background to the primary dialog or narration onscreen.

Video Blogs are simply what their name states, blogging through the format of video.
Viral Video-- "We must stop using "viral" as a noun. Viral is a result. It is what happens when a great video or campaign gets recognized, discussed, and passed around. You don't make a viral video, you just make a video. And hope it goes viral.We put our ads up on YouTube all the time. Some of them get hundreds of thousands of views -- but that doesn't make them viral. Pretty much every music video from every pop artist today gets around a million views. That doesn't make them viral, either. Something is viral if it has that special something that makes you want to share it. But we often allow it to be interchangeable with the notion of popular. And we often discount the virability of something because it wasn't massively viral. A video or website can end up being viral among smaller groups too." - The Seven Dirty Words of Online Marketing by Josh Rose
VO or Voice Over--Narration or non-synchronous dialog taking place over the action onscreen
Wipe-- a transitional technique or optical effect/device in which one shot appears to be "pushed off" or "wiped off" the screen by another shot replacing it and moving across the existing image; also called a push-over; a flip-over (or flip) wipe is when one scene rotates or flips-over to the new scene; wipes were very commonly used in the 30s
Wrap-- as in "that's a wrap," good work everyone go home.
W- White Noise--A signal having an equal amount of energy per hertz.

Wide Angle-- a lens that uses a grouping of glass to enable a shorter focal length than the physical body of the lens would normally permit. In doing so, the wide angle lens can capture more of a subject from an equal distance when compared to a normal lens of the same size.

White Balance is the process of capturing the correct colors for the type of available light. Think of it as making sure the color white is always white, and doesn’t have blue or red tints. Many cameras come with a white balance menu, as well as an auto white balance feature.

XLR-- One of several varieties of sound connectors having three or more conductors plus an outer shell which shields the connectors and locks the connectors into place. (Sound)
YouTube: The second most used search engine in the world and most popular video sharing website. Shot to popularity in 2005.
YouTube Video-- Videos, usually under 10 minutes in length. That can be uploaded and displayed on YouTube at no charge.

Zebra Stripes-- These are the vibrating diagonal stripes that are superimposed on the overexposed parts of the image on a view finder or LCD screen to help filmmakers judge exposure.
Zoom-- An optical effect in which the image rapidly grows larger or smaller as though the camera is moving closer or away from its subject. Optical zoom relies on the camera's lens to bring the subject closer in the recorded video. Digital zoom does not use the lens, but rather enlarges a portion of the image digitally. While digital zoom can be more powerful than most optical zoom features, digital zoom may cause grainy images.
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