Sometimes a marketing video has to also work as an effective, captivating explainer.

If your product or service offers specific advantages that are not commonly understood by your prospective audience, buyer education is in order.  You will want to show unexpected features to your prospective customers in an engaging way.

Have a look at our latest project, introducing the Stanley DURA-GLIDE™ GREENSTAR product, where we took advantage of the animated whiteboard approach to engage the viewer and introduce the product. This project set out to clearly depict the notable features — such as the energy efficiency advantages — of this elegantly engineered sliding glass door system, defining terms visually by live-drawing them as the presentation proceeds.  We worked with the accomplished illustrator Chris Kunze in creating this piece.

All of our work involves collaboration with our amazing clients. We produced the Stanley DURA-GLIDE™ GREENSTAR product video by working closely with the team at Stanley Access Technologies, starting from their initial vision of the company voice and the product itself.

You’ll notice the value this video can provide to a first-time customer by seamlessly introducing new terms and ideas — such as the GreenFit Sealing system air restriction blocks.  As you watch the video, you see that term defined with a combination of animated sketches and actual sections cut from a door. No time is wasted explaining the vocabulary — it is simply shown, live, as the presentation flows. The more experienced viewer does not feel talked-down-to when this happens since the definition takes place visually as part of the action, not as a lecture or a caption, while the features are discussed.

There is no visual approach quite like the hand-drawn whiteboard video.

As you may imagine, the costs of a video created in this manner can be quite reasonable.  You have no location shooting logistics or costs.  The cast, costume and set design talent is limited to one illustrator plus a voiceover, possibly a member of your company, and a production assistant.  Often this means just one camera and one camera operator need be present.

The parts of the process that endure in this stripped-down scenario are familiar tasks we enjoy taking on. First, we work with our clients in an idea development process as we would in any video project. Once we have the idea defined, we can move into initial drafts and then complete our scripting. The shoot, in this style of videography, is the recording session with the illustrator live-drawing.  As you can see in the Stanley DURA-GLIDE™ GREENSTAR product video, there may be other props to assemble related to the product.

After the shoot comes the editing, where we tighten it all up and add the soundtrack, working in close consultation with the client.

One of the things we love about our work is that we meet great people with notable products.  This one, again, proved to be more interesting than we first expected. These automated sliding doors reminded us what retail establishments can do to provide a pleasant and more environmentally friendly experience for visitors, while adding energy cost savings to their bottom line.  Read more about the DURA-GLIDE™ GREENSTAR 2000 AND 3000: AUTOMATIC SLIDING DOOR SERIES here. Both the company and the product impressed us even more as we learned about their features.  We’re proud that both came across in the video.

We get that your product or service is entirely different.  We want you to know that when you work with us, we pledge to become deeply aware of your unique product or services. We believe you can appeal deeply to your target audience, while also getting noticed by those outside your core demographic. We have the track record, as well as the contemporary media awareness, to ensure your video will nail it. We’re not merely trendy, but do we know the current trends — as well as what’s cringingly passé — and we can help you understand how to work with what’s cool or what’s solidly mainstream.

Get in touch to talk about what you most want to do and to learn what’s possible.

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