During a networking opportunity, exchanging business cards is arguably the most essential part of the whole encounter. It's what you take away with you and is a reminder of why you want to follow-up with that person. Business cards have been a cornerstone of meetings for a long, long time. If you have a remarkable business card and make a good first in-person impression, the other party will be that much more likely to call, connect with, and hire you. There’s nothing like having a business card that stands out - clean finish, creative design, and all the necessary information to get the potential client in contact with you.
We all know how difficult it is to remember names and faces — especially at a fast paced networking event, trade show or after a long day of meetings. Video is proving more useful than ever. And video as a tool for the every-day business person is now part of our 21st century reality. It's time to marry video with your business card. Take the whole process up a notch and create a business card video that will generate SEO, increase conversions, trigger social shares and promote yourself over competitors.
Business card videos are tremendously useful in relationship based businesses where you want your PERSONALITY to resonate with prospects — examples include real estate agents, life coaches, financial planners, personal trainers, designers, home service providers, stylists — but they should really be used by all professionals. Video provides a great way for someone to remember who you are and a business card video can provide a valuable return on investment. There are no recurring fees, you can share your best message and it's easily sharable in your email signature and on social profiles.
Miceli Productions has produced business card videos for many clients, including several real estate agents at
Berkshire Hathaway Home Services New England Properties. The video business card allows the agent to give an overview of their location, the areas they serve, and how they offer above and beyond service to satisfy their clients. These videos are usually between 60 and 90 seconds and are branded at the beginning and end with the Berkshire Hathaway Home Services slate containing their name, office location, and phone number. Potential clients get an immediate positive impression and can follow up with the agent by clicking thru or calling.
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Business card videos offer an exclusive link to the customers of today’s world because of the way we are all connected by the Internet. Unlike a traditional business card, the business card video can be used in multiple instances. Where the traditional business card is usually only useful during face-to-face meetings or word of mouth, the business card video can be set on the agent’s homepage, emailed in a newsletter, posted to social media, in email signatures, on company About Us pages and even come up in Google searches when someone looks up “real estate agent near me” or similar phrases specific to an industry. This way, the info isn’t just spread one person at a time through a single card, but can reach the entire world at any time via the Internet. This increase in exposure allows you to sign on with more clients, which is exactly what business cards are made for!
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