5 Ways Your Business Can Benefit From Video Production

5 Ways Your Business Can Benefit From Video Production If you’re a frequent reader of this space, you already know: video works. By presenting your business and brand in a visual and engaging way, you can better promote it to interested audiences and raise awareness in the process. But that is just a general statement,… Continue reading 5 Ways Your Business Can Benefit From Video Production

What the Sequent Partners Study Tells Us about Video Metrics and ROI

What the Sequent Partners Study Tells Us about Video Metrics and ROI You could almost hear the eyes rolling in small, dedicated video shops like ours when the media metrics experts at Sequent Partners announced their survey results on video as a sales tool. Marketers for major brands are enthusiastic about the future of digital video… Continue reading What the Sequent Partners Study Tells Us about Video Metrics and ROI

Aerial Video Gives Your Project an Eye in the Sky

Current work: Aerial Video Gives Your Project an Eye in the Sky Sometimes a project is just too vast to show from the ground. But until recently, getting that eye in the sky to create an aerial video was prohibitively expensive. Now, advances in drone technology and the quality of video and photography these drones… Continue reading Aerial Video Gives Your Project an Eye in the Sky

Video Testimonials Speak for Your Company’s Awesomeness

What’s a great way to let potential customers know how awesome you are? Video Testimonials. We film video testimonials all over the country. And they are important marketing assets to our Clients and how they reach out to potential customers. Here’s series of client testimonials for Continuity — a New Haven CT based company whose… Continue reading Video Testimonials Speak for Your Company’s Awesomeness

5 Tips To Differentiate Your Product Photography

5 Tips To Differentiate Your Product Photography Regardless of the type of product you sell, you need to put it in the best possible light — literally and figuratively. Great product photography can help you get your audience’s attention, and convert that attention into actual, tangible sales. But of course, being successful requires more than… Continue reading 5 Tips To Differentiate Your Product Photography

Referendum Video for Local Government

Current Work: Referendum Video for Wastewater Treatment Plant Upgrade Producing top-quality video and photography projects gives us a certain joy. But we especially love it when we can serve our own community of Southington and educate our fellow residents about important issues facing us. A perfect example is our recently produced referendum video for the wastewater… Continue reading Referendum Video for Local Government

3 Ways Local Businesses Benefit from Creating Business Videos

3 Ways Local Businesses Benefit from Creating Business Videos Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts!  The key for these local businesses?  They should take advantage of the opportunities the online space offers. Here are 3 ways… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos

Storyboard Your Vision to Ensure an Amazing Video

Storyboard Your Vision to Ensure an Amazing Video What’s a storyboard? We all remember the painstaking process in English class of creating an outline for our assigned theme paper. The teacher would not let us write a word until that outline was complete and perfect. Maybe we didn’t understand it at the time, but those teachers… Continue reading Storyboard Your Vision to Ensure an Amazing Video

Does your video strategy need a metrics and ROI review?

Does your video strategy need a metrics and ROI review? Companies that are following the video landscape this year know that Facebook is now giving considerable priority to video content. If you are paying attention, you know that this has not made YouTube irrelevant.  These two channels anchor your video strategy — if not your whole content strategy… Continue reading Does your video strategy need a metrics and ROI review?

How to Improve Your Video Marketing ROI

How to Improve Your Video Marketing ROI You don’t need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely… Continue reading How to Improve Your Video Marketing ROI