Introduction To use the cliche, not all video content is created equal. High-quality video content with a great story line is usually crafted by great creative minds. But that does not necessarily mean that high-quality equals high budget. Everyone know that you get what you pay for. And, in a sense, that’s right. But video… Continue reading Using Video for Business: Finding and choosing a great production company.
Introduction Your company has decided to add video content to their content marketing strategy. You’re a busy CEO of a mid-sized company or a marketing manager looking to use video content. You have a lot to do and want to do what makes the most sense, efficiently. So you ask yourself in the bathroom mirror,… Continue reading Using Video for Business: I want to use video to market my business… Now what?
Ok, so we’ve discussed Video Content Basics and Types of Videos to Use for Business. Now, it goes without saying that you need to pick the right type of video for your application. You need to connect with your target audience. There is a reason we use the term ‘video content marketing’. What we’re doing… Continue reading Using Video for Business: A discussion of where and how and to use different types of video.
Introduction Business Video Content is quickly becoming the norm, taking long form written content and replacing it with shorter, focused video content. The Content Marketing Institute has repeatedly discussed how business video content is thriving and online video is on a projected pathway to increase in viewership. You already know that video can deliver great… Continue reading Using Video for Business: Types of Videos to Use for Business
You’ve been paying attention. You know you need video content to market your business. To engage with customers. To reach more prospects. To communicate with your global company. To showcase your products. But where do you start? Oftentimes, mid-sized companies like to DIY (do-it-yourself) – headed up by a Marketing Director or even the President or… Continue reading Using Video for Business: Video Content Basics
In the Studio we’re working on our latest :30 TV commercial spot for The Cleveland Orchestra Blossom Music Festival Family Fun Fest 2014. A little behind the scenes: Most times we capture the imagery and audio we need for the TV spots we create, but for this commercial we’re using existing video clips, still images,… Continue reading :30 TV Commercial Spot for Blossom Music Festival
You’ve heard it used – that term – the “explainer” video, aka the “overview video”. Like so many other new media terms – tweet, content marketing, mobile app, to name a few – it’s something you’re interested in, but you’re not sure how to qualify it or whether or not you need it. An explainer… Continue reading What Is An Explainer Video?
Miceli Productions creates industrial videos for many disciplines, including manufacturing and healthcare. We are sensitive to the needs and specialties of our clients and can provide references for your piece-of-mind. Industrial video is a necessity in today’s visual world. Video productions for industrial video range from trade show videos, product demos, training videos, and company… Continue reading Industrial Video for All Applications
Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading What is B-Roll Video?
We need to tell you something, as a friend. While we specialize in photography and video, we are not just saying this to get your business. But someone needs to tell you, and it might as well be us. Please, please, please stop using stock photography on your websites and in your marketing materials. Any… Continue reading Just Say “No” to a Stock Photo