Introduction Your company has decided to add video content to their content marketing strategy. You’re a busy CEO of a mid-sized company or a marketing manager looking to use video content. You have a lot to do and want to do what makes the most sense, efficiently. So you ask yourself in the bathroom mirror,… Continue reading Using Video for Business: I want to use video to market my business… Now what?
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Using Video for Business: A discussion of where and how and to use different types of video.
Ok, so we’ve discussed Video Content Basics and Types of Videos to Use for Business. Now, it goes without saying that you need to pick the right type of video for your application. You need to connect with your target audience. There is a reason we use the term ‘video content marketing’. What we’re doing… Continue reading Using Video for Business: A discussion of where and how and to use different types of video.
Using Video for Business: Types of Videos to Use for Business
Introduction Business Video Content is quickly becoming the norm, taking long form written content and replacing it with shorter, focused video content. The Content Marketing Institute has repeatedly discussed how business video content is thriving and online video is on a projected pathway to increase in viewership. You already know that video can deliver great… Continue reading Using Video for Business: Types of Videos to Use for Business
Using Video for Business: Video Content Basics
You’ve been paying attention. You know you need video content to market your business. To engage with customers. To reach more prospects. To communicate with your global company. To showcase your products. But where do you start? Oftentimes, mid-sized companies like to DIY (do-it-yourself) – headed up by a Marketing Director or even the President or… Continue reading Using Video for Business: Video Content Basics
What Is An Explainer Video?
You’ve heard it used – that term – the “explainer” video, aka the “overview video”. Like so many other new media terms – tweet, content marketing, mobile app, to name a few – it’s something you’re interested in, but you’re not sure how to qualify it or whether or not you need it. An explainer… Continue reading What Is An Explainer Video?
Industrial Video for All Applications
Miceli Productions creates industrial videos for many disciplines, including manufacturing and healthcare. We are sensitive to the needs and specialties of our clients and can provide references for your piece-of-mind. Industrial video is a necessity in today’s visual world. Video productions for industrial video range from trade show videos, product demos, training videos, and company… Continue reading Industrial Video for All Applications
What is B-Roll Video?
Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading What is B-Roll Video?
3 Compelling Video Ideas For Your Business
We all know that video is key in today’s marketing strategies, but what types of video can you create? Many businesses know that they need to promote video; however, they don’t know where to start. Here are a few ideas for creating meaningful video content that will reveal your business’s “human” side. Demonstrate a product… Continue reading 3 Compelling Video Ideas For Your Business
Adding video to your e-newsletter? Does it work?
Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message. Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major… Continue reading Adding video to your e-newsletter? Does it work?
2 Tips for Marketing H2H (Human to Human)
Bryan Kramer, a Social Business Strategist for PureMatter, recently published an article titled, “There Is No More B2B or B2C: There Is Only Human to Human (H2H)”. Kramer says, “Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to… Continue reading 2 Tips for Marketing H2H (Human to Human)