Miceli Productions has a long history of creating media content to promote and archive theatrical performances. We regularly capture multi-camera HD video for performance archives, provide b-roll clips to media outlets, record radio spots with our network of voice over artists and create :15 and :30 spots for TV with edited video and by animating a show’s poster images.
Hartford Stage’s 2013-14 season opener is a repertory of two plays – La Dispute by Marivaux and Macbeth by William Shakespeare. Very different in style and appearance, each needed content for the theater’s marketing and advertising endeavors.
First on our list was creating the radio spot for Macbeth.
The second thing we created for Hartford Stage’s marketing of Macbeth was the :15 TV Commercial. We took the graphic art for the show, added some motion graphics for a little interest, sourced the voice over – add music and you get creepy TV spot!
The third promotional element for visual marketing of Macbeth was creating several b-roll clips of the performance for use by media outlets when talking about the show or as additional content when interviewing cast members. B-roll is a great way to get footage into the hands of the press for your event, performance, or for business PR. What is B-Roll? (And why is it important for your company’s PR?)
Miceli Productions can help you advertise and market your brand.
Got a project in mind? Give us a call (203) 936-7761.
About Hartford Stage’s Macbeth, By William Shakespeare: