3 Trends in Video Marketing to Boost Your Social Media Presence
3 Trends in Video Marketing to Boost Your Social Media Presence
Video content marketing has been extremely beneficial for the vast number of businesses that exist today. Part of what makes videos so useful is that they can serve multiple purposes on multiple platforms. For example, when visitors come to your official website for the first time, it might bode well for you to include a sleek, professionally produced video on the homepage that contains pertinent information related to your company. A video can also be useful for your business travels so that you have another way to explain your business to people with whom you come in contact. But what seems to be the top platform for video content right now is social media. If you are going to implement a video marketing strategy, you’ll need to use your videos on social media to develop an even broader audience. Let’s take a look at some current trends in video marketing and how to use them to boost your social media presence.
- Quality Will Outperform Quantity: This is applicable to most things in the business sphere; if you want to win over your audience, you’re only going to be able to do that with high quality video content, not a surplus of video content. Tempting though it may be to churn out video after video with the hopes of attracting and maintaining the attention of social media followers, it will prove to be more damaging in the long run. You really don’t need tons of video content to make a good impression. Instead, you need high quality video content. And high quality means that it should be produced professionally with the right equipment, and the content within the video must be of interest and value to the user. Focus on developing smart, laser sharp strategies with your video content rather than uploading videos with no end goal in mind for those videos.
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howtostartablogonline.net - The Video Marketing Budget Will Continue to Grow: As video content continues to take up more of the “content pie”, so too will the budget for video content marketing continue to grow. More companies and brands will place heavier emphasis on developing more strategic video marketing campaigns and that will require them to shift the marketing budget toward video content. And not only will the video content budget continue to grow in order to boost brand identity on social media and other parts of the web, so too will the budget for video advertising. Don’t expect to see a lack in brands that continue to invest in video ads on YouTube and other social media platforms.
- Engaging Videos Will Be Become “King”: Of all the types of video content that exist, engaging videos will be at the top of the list. These videos prioritize conversation. For example, once the video ends, viewers will see text that includes instructions like “leave a comment”, “subscribe”, and “share this video”. So when you are creating your video content for social media, you are going to want to include these phrases since the purpose of them is to capture and hold the attention of your viewers. It is vital that you create engaging videos since they will show platforms like Facebook and YouTube that your video is doing well enough to rise to the top in rankings and visibility, thus getting more people to see and share your video.
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You don’t have to be a marketing expert or public relations professional to know that people by nature are curious, inquisitive creatures. They love to be let in on a secret. They like to be “in-the-know”. Capitalize on this by including a behind-the-scenes video of your company and your team at work. When you are working on an exciting new venture or planning to introduce a brand new product or service, consider making a video about the experience and sharing it with your target audience. This is beneficial for a number of reasons, primarily to build up hype and get your target audience more intrigued about what you are doing. Creating a video like this will also give your viewers, particularly your loyal followers, a sense of inclusiveness and appreciation, letting them know you value them as customers and as people.
People are addicted to how-to videos these days. They can watch videos of people making mouth-watering dishes for hours or watch a tutorial on how to do makeup and hair. Consider including one (or several) how-to videos in your marketing campaign. If you run a clothing line, do a video on the fifteen different ways to wear one of the scarves that you sell. If you own and operate a bar, create tutorials on fun, seasonal cocktails. Get creative about how you can film how-to videos and if you develop a large, loyal viewership, consider regularly churning out new videos every week or month. The key to successfully creating how-to videos is to use a mix of information and entertainment. Today, people have become more sophisticated in the way they receive content. They do not want to be informed without also being entertained and they don’t want to be entertained without also being informed. Find a blend of both and make sure to infuse these key ingredients into every how-to video you make.
