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Aug

2017

5 Things You Want Your Head Shot to Say About You

Posted On August 30, 2017 By Jennifer Blessing Miceli And has No Comment

Head Shot Portraits

Whether you are the CEO of a Fortune 500 company, a baker who runs a small local cake shop, or a jazz musician, virtually everyone in the professional realm benefits from a killer head shot portrait. When you invest in a head shot portrait, you can use it across multiple social media platforms to boost your brand strength and give viewers a great first impression. If you plan on getting head shots for the first time or replacing old ones with something more current but are stumped and without inspiration, here are five things you will want your professional head shot portrait to say.

Hello My Name is…: The very first priority you want to address in regards to your professional head shot portrait is personality.
Photo by Miceli Productions

Above all else, you want your head shot to give first-time viewers a fairly good idea of who you are and what your personality is. If you are a lawyer, you may want something a little less distracting or overly colorful. If you are a yoga instructor, you’ll want to show off a content, zen, and peaceful side. Think about the industry you’re in and your own personality and aim to get a head shot that effectively infuses both elements.
I’m Approachable: Without trying to sound like you should strike a pose or give a huge grin in the attempts to make everyone like you, you should do everything possible to ensure your head shot is one that shows a friendly, approachable nature. Of course you can get a great head shot portrait without smiling in it and still come off as approachable and someone people would want to connect with. The key is just making sure that your head shot resonates warmth and shows the face of someone people know they can trust.
I Know What I’m Doing: This is something you really can’t fake, even in a photo. You want your head shot portrait to be a representation not just of who you are and what your personality is like, but what you can do for potential clients. Show them through your head shot that you are clearly experienced in your field and can confidently, expertly provide people with an outstanding service or product. Capturing a photo that shows off your expert side is a great way to further establish the trust necessary to attract more clientele.
Photo by Miceli Productions
I Take Pride in My Appearance: If a professional takes pride in their appearance, from what they wear to how well they maintain their personal hygiene, it reflects the kind of pride they take in their work. And people want to hire people who take pride in their work and are passionate about providing the best service or product they can. Obviously you know better than to wear an over-sized sweatshirt and don some wild bedhead. Before the day of your head shot photo shoot, spruce up as much as possible to show a clean cut and flawlessly professional, yet personable side of yourself. If you want to go to the next level, having an appointment with a stylist right before your photo shoot, or having your photographer provide a stylist, can bump your image up even more.
I Love What I do: This is yet another one you just can’t lie about.
Photo by Miceli Productions

People can tell when someones really enjoys what they do and when people just do what they do to make a living. Though smiling in a head shot portrait isn’t necessary, you want to make sure you are smiling with your eyes. There should be an undeniable, impossible-to-hide smile in your eyes that proves to viewers and potential customers that you are the man or woman who is passionate about delivering exceptional work.

Need more tips on getting the perfect head shot portrait? Don’t hesitate to contact us today! We’d love to help you get a stunning image to boost your brand identity.

May

2017

A professional portrait is a valuable business asset

Posted On May 17, 2017 By Jennifer Blessing Miceli And has No Comment

A professional portrait is a valuable business asset

Dan Massucci in his office, photo for his new website. Photo by Miceli Productions.

Photography, as a powerful medium of expression and communications, offers an infinite variety of perception, interpretation and execution.” (Ansel Adams)

Crazy talented.
Outstanding personality.
Thinker of Big Ideas.
A visionary.

These are the qualities clients are looking for today. You know that you and your company fit the bill. And the first thing a prospective client may see is your portrait photo. Don’t let poor quality photos represent you or your organization. In lieu of face-to-face meetings, prospects glean their impressions about you and your business from social media sites and web pages — places that feature your business portrait.

When you need a business photo, a professional photographer is, hands down, the only way to go. Taking a great portrait is so much more than just having a good camera and getting you to smile. It’s all about your attitude, the angles, how you’re standing and being able to elicit and capture the perfect facial expression — it’s all about light, color and having a great photographer! A professional photograph is a powerful tool, and a well staged image is an opportunity to tell your story and develop a connection with the folks you do business with. The best photographers get you to present yourself in a way that will captures leads and close sales.

Portrait of Elaine Mobley, participant in Having Their Say, a discussion between young and elder black women from Hartford, CT in partnership with Hartford Stage.

Professional photography is key to the success of a business and crucial in building relationships. Having high quality photographs in corporate directories, marketing materials, and on websites project a positive image and highlight professionalism.

When an image is just right, the picture will be the perfect combination of technology and artistry; the finished photo, a testament to credibility and competence.

Portrait for real estate agent, Darcy Sledge. Photo by Miceli Productions.

It doesn’t matter if you are climbing the corporate ladder, sitting at the top, or a savvy entrepreneur, career advancement depends on having a pristine professional reputation and appearance. A single picture can make or break your professional image. To be perceived in a positive light, invest in yourself.

Invest in a business portrait by an experienced photographer, and consider it money well spent.

Publicity photos speak volumes about your professional image. Competition is tough these days. Turn up the volume! Display photos that showcase the professionalism of your company and highlight your personal commitment to excellence. A professional photographer understands how to make your presence come to life. When you appear approachable, you’re more likely to have people reach out to you, your services, and your company. Don’t trust an amateur with your career.

Professional Portrait, Business Portrait by Miceli Productions Photography. Hartford CT, New Haven CT.

Professional portrait for MyEyeDr.com. Photo by Miceli Productions.

We live in a visual world.

An experienced corporate photographer will produce headshots or portraits that emphasizes your best features, and elude to your character. Your photo appears at the top of online profiles, web sites and publications. See those opportunities as MORE than a chance to make a good impression, make those visuals your personal brand. You know it’s commonplace for prospective colleagues or clients to “check you out” online. Announce that you are a consummate professional. Show them exactly who you are and what you look like. Capture those new business opportunities.

Professional publications and social media platforms used for business are not the place for amateur photography. If you want to be taken seriously, don’t just crop that pic of yourself with your kids at the beach. Revamp your online presence. Update all your social media sites, marketing materials, business cards, bio pages and your resume.

Remember to keep current, too! Ideally, headshots and professional portraits should be updated every few years. Portray an accurate depiction of who you are now (not what you looked like years ago).

What does your current business photo say about you? If you are ready to have it say more, contact us. Serving Southington CT, Hartford CT, New Haven CT, Bristol CT, Cheshire CT, Meriden CT, New Britain CT.

Mar

2017

4 Reasons to Have Professional Photography For Business

Posted On March 30, 2017 By Jennifer Blessing Miceli And has No Comment

4 Reasons to Have Professional Photography For Business

Anyone who is running a business understands the multitude of responsibilities that come with maintaining a flawless professional image. From outstanding customer service to perfectly executed branding strategies, there seems to be no end to the work that must be done. One way to relieve yourself from some of the demanding operational tasks, while simultaneously garnering something invaluable in return, is by investing in professionally done photography for business — for both offline and online marketing purposes. If you have never before worked with a professional photographer or used professional photos before, check out these four reasons why you should have professional photography for business.

It Strengthens Your Brand: Having sleek, professional imagery on your social media presence, website, brochures, and other pieces of marketing literature will be tremendously beneficial for the strength of your brand. Clear, consistent brand identity that resonates with your customers is a sure path to more sales. A professional photographer will help align the photos they capture with your brand identity and ensure that the message you aim to convey is clearly presented. Rather than relying on a staff member or amateur photographer to take photos, work with a professional who will make sure that each and every image your business presents is on point.
Professional Photography Helps Enhance Your Vision: If you are looking for some creative input and a fresh perspective, a professional photographer will give that to you. Because of their artistic eye, they will be able to capture things you might not have seen before or suggest new ideas that you didn’t even consider. Discuss the vision you have for your business and the overall professional image and watch how a photographer can take that and build upon it. Additionally, you may have a vision in mind, but don’t know how to effectively execute it the way you want to. A professional photographer will use powerful photos to help send the important message you want your target demographic to hear. After all, “a picture is worth 1,000 words”.
Professional Images Attract More Potential Clients: Fewer things turn off potential clients quite like images that are blurry or of poor quality. Professionals who manage companies of any size should understand that their images, whether online or offline, are a reflection of their business. If you have images that are of poor quality in your marketing literature or on your website, potential clients may very well assume that the way you conduct business is also done poorly. Showcase professional images to give your potential customers a sneak peek of the professional service that they will get from your business. First, wow them with impressive photography and once you have captured their attention with that, wow them with your impeccable service.
Professional Photos Improve Your Content: If you are a business with a large online presence, lots of content, and perhaps a blog on your website, professional photography will prove to be a huge asset for your online image. Professional images not only spice up reading material and capture the reader’s attention, they make reading content exponentially easier for them. When content isn’t easy to read, it is more difficult to keep your reader (who is a potential customer) engaged in the material. However, when you add sleek, interesting photos to your blog and website content, you are maintaining their attention for longer and possibly converting them into paying customers. Don’t miss the opportunity to captivate your audience with great content simply because you didn’t include great photos with it.

Want to learn more about the benefits of professional photography for business? Don’t hesitate to contact us today. Our team of professionals is eager to share with you the ways we can help boost your business brand and cater to your other photography needs.

Mar

2017

How to Know if You’re Hiring a Great Commercial Photographer

Posted On March 23, 2017 By Jennifer Blessing Miceli And has No Comment

Ask These 5 Questions Before You Hire a Commercial Photographer

At some point in the growth of a professional entity — whether it is a large corporation, mom and pop retail store, or an office building — will be a need for sleek, professional photography. You’ll want to display images on your website and in marketing literature that impress your target demographic. In order to do that, you’ll want the best images you can get. You’ll need to hire a commercial photographer. And that’s why you won’t want an amateur doing the photography work; it’s best to invest in an experienced, specialized photographer. And to get the best photographer for your needs, there are some things you should consider. In this post, we will go over five critical questions to ask before you hire a commercial photographer.

What Photography Experience do You Have?
This is one of the most obvious questions to ask, but is more in-depth that one might realize at first glance. When you ask this question, some photographers may give you a vague response by simply showing you a portion of their work or merely divulging the number of years they have been working. What you really what to know when you ask this is what specific type of photography they are most experienced in shooting? If a photographer tells you they have 15 years of wedding photography experience, it won’t matter if you need a commercial photographer. Before you hire a commercial photographer, make sure your photographer has experience in your speciality.

PGA Golf Resort, FL. Image by Miceli Productions PHOTO + VIDEO.
Can I See Some of Your Work?
Any reputable photographer has a body of work known as a portfolio that is readily available for potential clients to view. Usually this portfolio is found on their website, a professional portfolio site, and on social media. Get familiar with the photographer’s style and make sure it reflects exactly what you are looking for with regards to your commercial photography needs. By checking out their portfolio, you can also get a sense of their versatility and creative eye along with a view of other types of photography they might specialize in.

Photo by Miceli Productions.
What do You Need From me?
Depending on the style of the shoot and the goals you have for it, you may need to supply your commercial photographer with a few things. Ask them what they might require of you before hiring them for the job. If you want several different commercial spaces photographed, they might need a complete list of all the areas that you want photographed along with any specifics. If you’re asking them to photograph large products, ask them how they operate to manage the shooting day. Every situation is unique, but by discussing it you’ll be prepared to get the best shots.

Commercial photography for laboratories and scientists, image by Miceli Productions.
Do You Need to See the Site Before Shooting?
Depending on the complexity of the photo shoot, some commercial photographers will need to see the site beforehand. They may want to search for natural light sources, weather, consider particular angles to use, and evaluate what equipment they will need to bring with them. Should the photographer need to meet with you before the actual shoot, make sure to have a day and time when you are available to discuss the specifics.

Rex Forging, photo by Miceli Productions
What Does Your Fee Include?
You don’t want to jump into hiring a commercial photographer if you can’t afford them. Make sure that you know what the cost will be before going forward with the job. Typically, photographers will require a deposit ahead of time and then will invoice you after the photo shoot. Don’t be afraid to ask them what the fee includes and get an itemized list of what everything costs.

Group photo at Amphenol HQ, Wallingford CT. Photo by Miceli Productions PHOTO + VIDEO.

Looking for more advice on hiring the perfect photographer? Don’t hesitate to contact us today! We have an extensive list of photography services, as well as offering video production for businesses looking for marketing and advertising content.

Mar

2017

4 Things You Should Expect From Your Commercial Photographer

Posted On March 9, 2017 By Jennifer Blessing Miceli And has No Comment

4 Things You Should Expect From Your Commercial Photographer

If you run a business, particularly one with products and other material goods to sell, it is inevitable that you will need to recruit the professional services of a commercial photographer. And when it comes time for you to have your products photographed, you naturally want a photographer that knows how to give you everything you need in order to see your business thrive. In this post, we will uncover the four things you should expect for your commercial photography experience and what should come out of that experience.

A lifestyle product photography image for Apogee and Sennheiser by Miceli Productions PHOTO + VIDEO.

Easier And More Effective Ways to Promote Your Business/Services/Products

Investing in professional commercial photography means adding more to your promotional arsenal. Once you receive professional images of the products or other professional materials you needed photographed, you are free to use those images in countless ways. The photos will enhance your social media marketing strategy, email marketing campaign and newsletter, website, brochures, signage, and other pieces marketing literature.

A Stronger Brand Identity

Impeccable, professional images of your business, staff members, products, or other components of your company will have an immediate and positive effect of your brand. Image is an important aspect of business (especially sales and establishing trust with your target audience) and will be a part of your brand identity. Those images allow you to provide the public with a better sense of what your business is, what it does, and what it has to offer them.

Estate and jewelry photography by Miceli Productions, Hartford, CT.

Photo by Miceli Productions PHOTO + VIDEO.

Better Images Mean Better Sales Potential

Think about the last time you were online shopping as you saw a stunning product that immediately caught your attention and impressed you. What was the image of it like? Was the photo blurry or poorly lit? Did you notice what angles of the product were taken? Commercial photography of any kind is much more effective when done by a professional, specifically when it comes to photography of products. Whether you are a huge corporation, fashion line, or small Etsy shop, if you want to have better sales, you need to have the best images. Humans are visual creatures; they are instantly attracted to thing that look good. Even if you have a great product, if it’s photographed poorly, that will make consumers think the product isn’t good enough.

Photo by Miceli Productions PHOTO + VIDEO.

A Better Presentation of Your Unique Qualities

It goes without saying that even businesses with the same basic qualities are all unique. No matter how similar they may seem, no two businesses are alike. Recognizing your business is unlike any other is an opportunity to draw out all of your unique qualities. A professional photographer will help you identify those unique qualities and capture them through stunning commercial photography.

If you opt for free or cheap stock photos to upload on your website or marketing literature rather than having photos of your actual commercial space or your products photographed, you are robbing yourself of the opportunity to show off your unique qualities. If you are stumped on what ways you can engage your target audience with unique images, there is no need to worry! A talented commercial photographer will come prepared with plenty of ideas on ways to capture the attention of potential customers through your company photos.

Want to learn more about the benefits of commercial photography? Don’t hesitate to contact us today. Our team specializes in commercial photography and video production for many different types of clients. Whether your need a commercial space or product line photographed or stunning video content for your branding strategy, we are here to help you achieve your goal.

Mar

2017

Current Work: Stanley DURA-GLIDE™ GREENSTAR product video

Posted On March 2, 2017 By Jennifer Blessing Miceli And has No Comment

Check Out Our Current Work: Stanley DURA-GLIDE™ GREENSTAR product video

Sometimes a marketing video has to also work as an effective, captivating explainer.

If your product or service offers specific advantages that are not commonly understood by your prospective audience, buyer education is in order. You will want to show unexpected features to your prospective customers in an engaging way. In the studio with Miceli Productions filming a live whiteboard product demo video.

Have a look at our latest project, introducing the Stanley DURA-GLIDE™ GREENSTAR product, where we took advantage of the animated whiteboard approach to engage the viewer and introduce the product. This project set out to clearly depict the notable features — such as the energy efficiency advantages — of this elegantly engineered sliding glass door system, defining terms visually by live-drawing them as the presentation proceeds. We worked with the accomplished illustrator Chris Kunze in creating this piece.

All of our work involves collaboration with our amazing clients. We produced the Stanley DURA-GLIDE™ GREENSTAR product video by working closely with the team at Stanley Access Technologies, starting from their initial vision of the company voice and the product itself.

You’ll notice the value this video can provide to a first-time customer by seamlessly introducing new terms and ideas — such as the GreenFit Sealing system air restriction blocks. As you watch the video, you see that term defined with a combination of animated sketches and actual sections cut from a door. No time is wasted explaining the vocabulary — it is simply shown, live, as the presentation flows. The more experienced viewer does not feel talked-down-to when this happens since the definition takes place visually as part of the action, not as a lecture or a caption, while the features are discussed.

There is no visual approach quite like the hand-drawn whiteboard video.

As you may imagine, the costs of a video created in this manner can be quite reasonable. You have no location shooting logistics or costs. The cast, costume and set design talent is limited to one illustrator plus a voiceover, possibly a member of your company, and a production assistant. Often this means just one camera and one camera operator need be present.

The parts of the process that endure in this stripped-down scenario are familiar tasks we enjoy taking on. First, we work with our clients in an idea development process as we would in any video project. Once we have the idea defined, we can move into initial drafts and then complete our scripting. The shoot, in this style of videography, is the recording session with the illustrator live-drawing. As you can see in the Stanley DURA-GLIDE™ GREENSTAR product video, there may be other props to assemble related to the product.

After the shoot comes the editing, where we tighten it all up and add the soundtrack, working in close consultation with the client.

One of the things we love about our work is that we meet great people with notable products. This one, again, proved to be more interesting than we first expected. These automated sliding doors reminded us what retail establishments can do to provide a pleasant and more environmentally friendly experience for visitors, while adding energy cost savings to their bottom line. Read more about the DURA-GLIDE™ GREENSTAR 2000 AND 3000: AUTOMATIC SLIDING DOOR SERIES here. Both the company and the product impressed us even more as we learned about their features. We’re proud that both came across in the video.

We get that your product or service is entirely different. We want you to know that when you work with us, we pledge to become deeply aware of your unique product or services. We believe you can appeal deeply to your target audience, while also getting noticed by those outside your core demographic. We have the track record, as well as the contemporary media awareness, to ensure your video will nail it. We’re not merely trendy, but do we know the current trends — as well as what’s cringingly passé — and we can help you understand how to work with what’s cool or what’s solidly mainstream.

Get in touch to talk about what you most want to do and to learn what’s possible.

Want to see a little behind the scenes?

Feb

2017

Join the Journey with Our Latest Reel: “Going Places”

Posted On February 22, 2017 By Jennifer Blessing Miceli And has No Comment

From hallowed halls to wide open spaces. From average Joes to famous faces.
From everyday events to unimaginable places.
2016 has taken Miceli Productions on fantastic journeys,
and 2017 promises even greater adventures.

We’d like to invite you to join us on the journey by sampling our latest reel: Going Places, then learn how we can help your business or organization set a new pace for your marketing outcomes with professional video production.

Get Onboard with Video

If your company or organization hasn’t added video to your marketing arsenal, you are missing thousands of potential customers. Consider just a few statistics about video trends:

• 90% of consumers note that seeing a video about a product before purchasing is helpful in making a decision.

• ComScore reports that 64% of consumers are more likely to purchase a product after watching a video about it.

• An Australian real estate company reports it receives 403% more inquiries about properties with video included in the online listing than its listings without video.

• Research by Forrester found that including a video in an email leads to a 200% to 300% increase in click-through rate.

We could go on and on with these kinds of statistics about the effectiveness of video marketing, but we sense your eyes are starting to glaze over, so we’d like to touch on the importance of compelling, professionally produced video then leave you with some trends we see coming for 2017.

Keep Your Viewers Watching

OK, we fudged a little about getting away from the statistics, but we promise this will be the end of it. According to Visible Measures, 20% of viewers will abandon a video in 10 seconds or less, 45% will turn off a video in less than 1 minute and 60% stop the video by 2 minutes.

Those numbers beg the question: How do you keep viewers engaged? How do you ensure your video reaches that 40% plateau who watch through your entire video?

That’s where professional video production provides the answer. With the proliferation of devices that can record high-quality video, more and more people think they can produce video that viewers will want to watch. And they think they can do it cheaply by turning it over to someone in-house. But producing a quality video involves more than pointing a camera and letting it roll.

Producing a quality video requires planning, understanding visuals and lighting, ensuring quality sound, editing out the boring bits – skills a professional video producer brings to the job without requiring training and lost time making mistakes. While hiring a professional creates a higher up-front cost, you increase the return on investment from a quality video your audience actually watches.

Video Trends for 2017

As you consider your video marketing and what you might expect from a professional video production, you should be aware of these trends we see for 2017 that will affect your marketing:

• 360-Degree Videos: One way to ensure your viewers stick with your video is the use of 360-degree videos. Viewers are entranced by these videos. Magnifyre recently conducted a case study on a 360-degree video vs. fixed frame video and found 28.81% percent more viewers clicked into the 360-degree video (based off identical thumb-nails) and double the number watched the full video.

• Multiple Devices: Think with Google recently reported that 85% of adults ages 18 to 49 use multiple devices at the same time and two-thirds watch YouTube videos while sitting in front of the television. This means your videos need to be optimized for all kinds of devices.

• Video Storytelling: While the world may see this as a trend, this is what professional video producers have known all along. Viewers will watch your video if it tells a compelling story. Compressing that story into a manageable time frame that will keep your viewers engaged and lead them to act on your purpose is the ultimate goal of video marketing.

Now that you’re ready to join and/or take greater advantage of these video marketing trends, contact us to learn how get on track and rocket ahead in 2017.

Sources:

for video statistics: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Magnifyre case study: http://www.magnifyre.com/360-degree-video-case-study/

Think with Google: https://www.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html

Feb

2017

Commercial Photography Can Benefit Your Dance Studio

Posted On February 8, 2017 By Jennifer Blessing Miceli And has No Comment

Commercial Photography Can Benefit Your Dance Studio

Are you a dance studio looking to grow your business? If so, it’s high time you look into professional photography for your studio. Commercial photography is one of the number one ways to increase your visibility and get the word out about your business. Why aren’t you taking advantage of this opportunity?

Judy Dworin Dance Ensemble, Photo by Miceli Productions

Below, we answer some common questions about why and how to get and use some awesome professional images in order to pull more people into your studio. Read on for a good idea of what professional photography has to offer your dance studio, how to get the very best images possible, and how to use those images to your advantage.

Judy Dworin Dance Ensemble, Photo by Miceli Productions

Why should I use professional photography to promote my dance studio?

Images draw the eye. A brochure, website, or billboard with a photo is much more likely to pull in the attention of your desired audience than one without an image. However, using a poorly shot photo for this purpose can put your business in a bad light, causing you to lose potential customers.

Judy Dworin Performance Project Lighthouse in rehearsal, Photo by Miceli Productions. Hartford, CT.

Rehearsal photos for Judy Dworin Dance Ensemble, Photo by Miceli Productions.

Instead of using amateur snapshots, set up a time to have a professional photographer take some photos of your dancers in action. These pictures will draw people into your promotion by showing them exactly what the results of studying at your studio can be.

How should I have my dancers prepare for a professional photo shoot?

To begin with, choose only a few of your very best dancers. The better the dancers are, the more likely you are to get excellent shots that show off the technique your studio strives to instill. Additionally, smaller groups of dancers and solo dancers are more likely to photograph well.

Rehearsal photos for Judy Dworin Dance Ensemble, Photo by Miceli Productions.

Instruct your chosen models to come to the shoot wearing what they would wear in a performance, with hair pulled back nicely and makeup on. Discuss with them the dances, combinations, and movements they will be doing in the shoot and make sure they know to use their very best technique throughout.

What is the ideal location for a dance photo shoot?

This is something you will want to discuss with your photographer. In general, outdoor photo shoots can make use of sunlight to come out looking very crisp and natural. Outdoor shoots are challenging due to weather concerns and scheduling rain dates.

For this reason, it is best to discuss the photo shoot location with your photographer and decide on a solution together. This could mean finding an outdoor location with a nice flat surface, it might mean taking your dancers to the studio of your photographer, or it may even mean the photographer visits your studio or rehearsal space and brings equipment.

How should I use the professional images once I have them?

Professional images of your dancers can be used in a variety of ways. Put them together into a slideshow to be used on your website or in a TV advertisement. Use one on a local billboard, or include one or two awesome images in a magazine ad. Because professional images are of the highest quality, they can be used to advertise in almost any way imaginable and will always leave your studio looking professional and well-presented.

Don’t wait. Book an appointment and get started. Contact us today for more information!

Jan

2017

5 Reasons to Work With Professionals For Your Commercial Photography

Posted On January 26, 2017 By Jennifer Blessing Miceli And has No Comment

Commercial Photography is a speciality.

Here are 5 Reasons to Work With a Professional Commercial Photographer.

Anytime you are looking to promote your brand online, regardless of your industry, you need a visual focus. It’s a simple fact that in 2017, your marketing efforts should rely on photos and images to make its point.

Of course, it’s also become increasingly easy to simply take pictures on your own, relying on your personal camera for your needs in an effort to save money. But the cheapest option is not always the best, so here are 5 reasons you’ll benefit from working with a professional commercial photographer.

1) High Image Quality

Massucci & Assoc group photo for website. By Miceli Productions.

Above anything else, engaging a professional commercial photographer helps ensure that the images and photos you use to promote your brand will be high quality, in both a creative and a technical sense. Rather than having to rely on images that are grainy or not well composed, you can rest easy knowing that each visual your brand puts out accurately reflects your brand.

2) Audience Focus

If you are actively working in marketing, you already know that your efforts should be focused on your audience. Without that focus, you risk talking too much about yourself in ways that simply don’t relate to potential customers.

That, in turn, means turning commercial photography from a spur of the moment task into a strategic process. Finding out what your audience wants to see, and what visuals will convince them to convert to customers, is easier when working with professionals who can help you along the way.

Rex Forge Homepage. New website photography by Miceli Productions. Rex Forge provides Critical Forged Steel Production. Hartford, CT.

Image from inside Rex Forge by Miceli Productions PHOTO + VIDEO.

3) Intrigue and Curiosity

Many companies stay away from commercial photography because their industry doesn’t appear to lend itself to the concept. If you produce small metal parts, for example, would your business customers really want to see the inside of your machine shop?

However, you should understand that ultimately, all commercial photography can be interesting; it’s only a matter of presenting it as such. Through lighting and angles, a professional photography can help you present your brand in a way that makes your brand more compelling to your target audience.

4) Multipurpose Possibilities

What will you use your visuals for? Chances are you don’t yet know the full extend of your answer. A photograph taken today may only be needed for the website, but become useful for a brochure, poster, or even billboard at some point in the future. That is, of course, as long as it’s taken with this multi-functionality in mind.

Photo by Miceli Productions PHOTO + VIDEO, Hartford CT.

Good commercial photography can produce images that are multi-purpose. PGA Golf Resort, FL by Miceli Productions.

For your brand to sustainably succeed online, you need consistent visuals throughout your marketing channels. By working with an external commercial photographer, you can create photographs that accomplish that goal. Rather than having to worry about a new photo shoot each time you think of a new potential purpose, you can get everything you need in one session, and only schedule follow ups when absolutely necessary.

5) Licensing Satisfaction

Finally, don’t underestimate the importance of proper licensing procedures for your photography. Any time you use a photograph to promote your business, you have to make sure that you have all necessary permissions from the people and owners of equipment involved in that image. Ignoring that necessity means potentially inviting a significant lawsuit.

In most cases, all you’ll need is some type of written statement that ensures you have the permissions you need. But it still makes sense to work with professionals, who are well aware of the licensing needs for any type of commercial photography.

The facts are simple. You need images to promote your website, and taking them yourself is cheaper than working with a professional commercial photographer. But don’t ignore the benefits of seeking external help, which can actually elevate your business above your competition and into your audience’s memory.

To learn more about our service, and how we can help your business promote its brand in a visual way, contact us.

Dec

2016

Aerial Video Gives Your Project an Eye in the Sky

Posted On December 1, 2016 By Jennifer Blessing Miceli And has No Comment

Current work: Aerial Video Gives Your Project an Eye in the Sky

Sometimes a project is just too vast to show from the ground. But until recently, getting that eye in the sky to create an aerial video was prohibitively expensive. Now, advances in drone technology and the quality of video and photography these drones are able to capture has brought aerial video within reach for nearly every project.

Miceli Productions is proud to introduce you to our eye in the sky, a drone video and aerial photo service that allows us to create high-quality images for your next project. We offer drone video production in Hartford CT and surrounding areas.

Miceli Productions created this drone video for Watershed Geo.

Two Entwined Branches of History

brooklyn_museum_-_nadar_elevant_la_photographie_a_la_hauteur_de_lart_-_honore_daumier

“Nadar élevant la Photographie à la hauteur de l’Art” (Nadar elevating Photography to Art). Lithograph by Honoré Daumier, appearing in Le Boulevard, May 25, 1863.

The history of unmanned flight and aerial photography go nearly hand in hand, as both trace back to the mid-1800s, with both ideas driven in part by military uses. The first known use of unmanned aerial technology to be attempted in a military vein was on August 22, 1849, when Austria launched a series of unmanned balloons loaded with explosives toward Italy. Some balloons were able to reach their intended targets, but shifting winds blew others back behind the Austrian lines, causing tacticians to search for better ways to deliver unmanned mayhem.

The first known aerial photograph was made in 1858 by French photographer and balloonist Gaspar Felix Tournachon, known as “Nadar.” Tournachon had patented the idea of using aerial photography in map-making and surveying in 1855, but needed three years of experimentation to make his first successful photograph because the equipment of that time basically required him to take a full darkroom into the balloon basket.

The development of drone technology took off in the military after World War II, leading to advances that eventually brought the technology to a scale where it became commercially feasible for civilians and hobbyists.

Aerial photography, in the meantime, grew in popularity but was limited because of the cost. To create an aerial view meant using a stationary platform such as a tethered balloon or crane, or spending a good deal of money on hiring an airplane or helicopter.

Rapid technological advances brought the two branches together again in the 21st century with cameras small enough to be carried on the tiniest of drones, still capable of providing high-resolution photography and video that can be used for nearly any commercial purpose.

Bringing the Technology Home: Drone Video Production Hartford CT

Miceli Productions is excited to bring this new service to our clients, adding a way to tell larger stories without commanding a larger budget. Already, we’ve tapped our drone technology to bring two governmental projects down to scale – our film for Watershed Geo solar installation at the Hartford, CT community landfill and the Southington, CT wastewater treatment plant referendum film. And we’ve been able to promote the Southington Farmer’s Market with an aerial video from the farm of one of the market’s vendors.

Miceli Productions created this drone video for CT L.E.A.F.

There’s no limit on how drone generated aerial videos can be used to promote your business or your event. Just imagine an aerial viewing the bicycle race your group sponsors; it could even be streamed live. Or how your outdoor festival might be viewed from the sky – the bright colors mingled with shifting masses of people, or zooming in on a band’s drummer, seeing it all from a view rarely seen. Or how your business is enhancing the environment through output of clean wastewater or by creating green spaces for wildlife.

Your aerial video can tell your story in a brand new way that will capture the imagination of your clients and customers. Mixing this new technology with Miceli Productions’ years of experience creating professional videos will expand your appeal and your image within the community.

Contact us with your idea for an aerial video, and we will work with you to develop a plan on how best to execute your vision and ensure the finished product will draw rave reviews.

Miceli Productions created this drone video for the Town of Southington.

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Patrick VanHorn from Giant Bicycle says…..

"I hired Jennifer Blessing Miceli and Miceli Productions, LLC, to produce a short, thought-provoking, professional video for our website. The results were superb -- and on-time and on-budget. I will definitely hire this production team again."

Patrick VanHorn
Corporate Communications Manager
Giant Bicycle
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Miceli Productions, LLC One Factory Sq, Ste. 206 Southington CT 06489 (203) 936-7761

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