YouTube may be where videos are hosted but by far the easiest and most popular way to share a video with friends, family, customers, and industry contemporaries is to post it on Facebook. Facebook video that is popular can jump from social circle to social circle, getting shared and liked thousands of times within a… Continue reading Seven Tips for Engaging How-To and DIY Facebook Videos
Tag: engagement
5 Things That Happen When You Use Video Production For Business
5 Things That Happen When You Use Video Production For Business If you are entirely new to the concept of using high-quality, professional video in your marketing strategy for your business, don’t let that deter you from exploring this medium of promotion. Video content is a hugely advantageous way to impress current customers and garner… Continue reading 5 Things That Happen When You Use Video Production For Business
Does your video strategy need a metrics and ROI review?
Does your video strategy need a metrics and ROI review? Companies that are following the video landscape this year know that Facebook is now giving considerable priority to video content. If you are paying attention, you know that this has not made YouTube irrelevant. These two channels anchor your video strategy — if not your whole content strategy… Continue reading Does your video strategy need a metrics and ROI review?
How to Improve Your Video Marketing ROI
How to Improve Your Video Marketing ROI You don’t need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely… Continue reading How to Improve Your Video Marketing ROI
5 Video Metrics You Need to Know for Effective Video Marketing
Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing
Authentic Engagement. Really.
We all know what authentic engagement is. We all know that it is important for our business in the realm of social media. But how does a business or brand “authentically engage” their client base? Consider how you engage with businesses and brands. What drives you to engage? Did you “like” the post? Did you… Continue reading Authentic Engagement. Really.