Video Metrics and ROI. The basics. Measure the ROI. Across the web, you will find studies and statistics that show the importance of video in digital marketing today. Across industries, marketers are using the format to educate their audience, highlight their products and services, and include social proof in their messaging. But all of that… Continue reading How to Measure the ROI of Your Marketing Videos
Tag: marketing video
How To Use Time Lapse Video for Marketing Your Business
How To Use Time Lapse Video for Marketing Your Business Normal video frame rates used today can vary from 24 frames per second to hundreds of frames per second (fps). However, when the fps is greatly reduced to a few frames per minute or even an hour, the effect speeds up the subject of your… Continue reading How To Use Time Lapse Video for Marketing Your Business
Video Metrics and ROI Statistics Point to the Future
Video Metrics and ROI Statistics Point to the Future of Internet Marketing Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage? Increase Email Click-Through Rates and Make the Leap to Online Video Marketing Forrester Research did… Continue reading Video Metrics and ROI Statistics Point to the Future
I think you know this but… Here’s What Your Explainer Video Should Have
I think you know this but… Here’s What Your Explainer Video Should Have Virtually all businesses, regardless of size, are beginning to better understand the many benefits of including a variety of video content in their marketing strategies. While it is a good idea to experiment with multiple types of videos such as live streaming… Continue reading I think you know this but… Here’s What Your Explainer Video Should Have
5 Creative Uses of Video Production To Make More Business
5 Creative Uses of Video Production To Make More Business Like written content that comes in the form of blog posts, copy, and other marketing materials, video has become a fundamental element in business operations and branding strategies. There are countless ways that your business can benefit from using video production to make more business… Continue reading 5 Creative Uses of Video Production To Make More Business
Current Work: Stanley DURA-GLIDE™ GREENSTAR product video
Check Out Our Current Work: Stanley DURA-GLIDE™ GREENSTAR product video Sometimes a marketing video has to also work as an effective, captivating explainer. If your product or service offers specific advantages that are not commonly understood by your prospective audience, buyer education is in order. You will want to show unexpected features to your prospective customers… Continue reading Current Work: Stanley DURA-GLIDE™ GREENSTAR product video
5 of the Hottest Trends in Video Marketing You Should Use in 2017
Every year, the way we market evolves. And thanks to the ever-changing tides of digital marketing, video marketing has become a predominant force in the world of business. If you are going to successfully build a bigger following and garner new customers, you have to pay attention to the trends in video marketing. In this post,… Continue reading 5 of the Hottest Trends in Video Marketing You Should Use in 2017
5 Ways Your Business Can Benefit From Video Production
5 Ways Your Business Can Benefit From Video Production If you’re a frequent reader of this space, you already know: video works. By presenting your business and brand in a visual and engaging way, you can better promote it to interested audiences and raise awareness in the process. But that is just a general statement,… Continue reading 5 Ways Your Business Can Benefit From Video Production
What the Sequent Partners Study Tells Us about Video Metrics and ROI
What the Sequent Partners Study Tells Us about Video Metrics and ROI You could almost hear the eyes rolling in small, dedicated video shops like ours when the media metrics experts at Sequent Partners announced their survey results on video as a sales tool. Marketers for major brands are enthusiastic about the future of digital video… Continue reading What the Sequent Partners Study Tells Us about Video Metrics and ROI
3 Ways Local Businesses Benefit from Creating Business Videos
3 Ways Local Businesses Benefit from Creating Business Videos Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts! The key for these local businesses? They should take advantage of the opportunities the online space offers. Here are 3 ways… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos