Photo of the Week

Miceli Productions Tradeshow Product Photography

Photo courtesy Rowland Technologies

Our photos have a wide range of usefulness.  Miceli Productions’ photography has been used for all sorts of applications – from annual reports to web ads to trade show booths.

Rowland Technologies recently connected with us about shooting original images for their trade show booth display at The Craft & Hobby Association (CHA) annual CHA 2014 Conference & Trade Show held January 10 – 14, 2014 at the Anaheim Convention Center in Anaheim, California.

The image above shows Miceli Productions’ product photography for all of the background panels (excepting the pinwheel, a long standing iconic image for Rowland).  Graphic design layout for the panels was also done by Miceli Productions, and then sent to the the exhibit creator, NexxtShow. The panel graphics give great life to the entire display, allowing the exhibitor to showcase their actual products and draw attendees in with a clear marketing message.  The combination of a great product with clear images of that product can drive-up your results of exhibiting.  Never underestimate the power of a clear, well-done product image.  Companies that have someone “in-house” who is not a photographer by trade may not get the great images their products deserve.  Photos of your items should always portray those products in a great light!

Displaying at the CHA MEGA show is no small endeavor.  “The world’s largest international crafting show, CHA 2014 brings together the key players of the crafts and creative industry for four days, with retailers large and small, independent chains, and the leading innovations in crafting from over 400 exhibitors from around the world. The 2014 CHA MEGA Show drew 2994 buyers [and] international attendees from 55 countries including Japan, Australia and the United Kingdom.” CHA Website

At a trade show of any size, consider putting your best images forward.  If you have products you’d like to showcase, give us a call.  We can talk with you directly about your product and determine the best way to capture your images.  Some products may call for different backgrounds, some might need a person using the item in a demonstration, and others might need a simple hand model holding the item.  We can offer affordable solutions for capturing your product photography.

Miceli Productions Photography, Product Photos and more!
Got a project in mind?  Give us a call, (203) 936-7761.