Southington Archives | Miceli Productions

Photography, as a powerful medium of expression and communications, offers an infinite variety of perception, interpretation and execution.” (Ansel Adams)

Crazy talented.
Outstanding personality.
Thinker of Big Ideas.
A visionary.

These are the qualities clients are looking for today. You know that you and your company fit the bill. And the first thing a prospective client may see is your portrait photo. Don’t let poor quality photos represent you or your organization. In lieu of face-to-face meetings, prospects glean their impressions about you and your business from social media sites and web pages — places that feature your business portrait.

When you need a business photo, a professional photographer is, hands down, the only way to go. Taking a great portrait is so much more than just having a good camera and getting you to smile. It’s all about your attitude, the angles, how you’re standing and being able to elicit and capture the perfect facial expression — it’s all about light, color and having a great photographer! A professional photograph is a powerful tool, and a well staged image is an opportunity to tell your story and develop a connection with the folks you do business with. The best photographers get you to present yourself in a way that will captures leads and close sales.

Portrait of Elaine Mobley, participant in Having Their Say, a discussion between young and elder black women from Hartford, CT in partnership with Hartford Stage.

Professional photography is key to the success of a business and crucial in building relationships. Having high quality photographs in corporate directories, marketing materials, and on websites project a positive image and highlight professionalism.

When an image is just right, the picture will be the perfect combination of technology and artistry; the finished photo, a testament to credibility and competence.

Portrait for real estate agent, Darcy Sledge. Photo by Miceli Productions.

It doesn’t matter if you are climbing the corporate ladder, sitting at the top, or a savvy entrepreneur, career advancement depends on having a pristine professional reputation and appearance. A single picture can make or break your professional image. To be perceived in a positive light, invest in yourself.

Invest in a business portrait by an experienced photographer, and consider it money well spent.

Publicity photos speak volumes about your professional image. Competition is tough these days. Turn up the volume! Display photos that showcase the professionalism of your company and highlight your personal commitment to excellence. A professional photographer understands how to make your presence come to life. When you appear approachable, you’re more likely to have people reach out to you, your services, and your company. Don’t trust an amateur with your career.

Professional Portrait, Business Portrait by Miceli Productions Photography. Hartford CT, New Haven CT.

Professional portrait for MyEyeDr.com. Photo by Miceli Productions.

We live in a visual world.

An experienced corporate photographer will produce headshots or portraits that emphasizes your best features, and elude to your character. Your photo appears at the top of online profiles, web sites and publications. See those opportunities as MORE than a chance to make a good impression, make those visuals your personal brand. You know it’s commonplace for prospective colleagues or clients to “check you out” online. Announce that you are a consummate professional. Show them exactly who you are and what you look like. Capture those new business opportunities.

Professional publications and social media platforms used for business are not the place for amateur photography. If you want to be taken seriously, don’t just crop that pic of yourself with your kids at the beach. Revamp your online presence. Update all your social media sites, marketing materials, business cards, bio pages and your resume.

Remember to keep current, too! Ideally, headshots and professional portraits should be updated every few years. Portray an accurate depiction of who you are now (not what you looked like years ago).

What does your current business photo say about you? If you are ready to have it say more, contact us. Serving Southington CT, Hartford CT, New Haven CT, Bristol CT, Cheshire CT, Meriden CT, New Britain CT.

From hallowed halls to wide open spaces. From average Joes to famous faces.
From everyday events to unimaginable places.
2016 has taken Miceli Productions on fantastic journeys,
and 2017 promises even greater adventures.

We’d like to invite you to join us on the journey by sampling our latest reel: Going Places, then learn how we can help your business or organization set a new pace for your marketing outcomes with professional video production.

Get Onboard with Video

If your company or organization hasn’t added video to your marketing arsenal, you are missing thousands of potential customers. Consider just a few statistics about video trends:

• 90% of consumers note that seeing a video about a product before purchasing is helpful in making a decision.

• ComScore reports that 64% of consumers are more likely to purchase a product after watching a video about it.

• An Australian real estate company reports it receives 403% more inquiries about properties with video included in the online listing than its listings without video.

• Research by Forrester found that including a video in an email leads to a 200% to 300% increase in click-through rate.

We could go on and on with these kinds of statistics about the effectiveness of video marketing, but we sense your eyes are starting to glaze over, so we’d like to touch on the importance of compelling, professionally produced video then leave you with some trends we see coming for 2017.

Keep Your Viewers Watching

OK, we fudged a little about getting away from the statistics, but we promise this will be the end of it. According to Visible Measures, 20% of viewers will abandon a video in 10 seconds or less, 45% will turn off a video in less than 1 minute and 60% stop the video by 2 minutes.

Those numbers beg the question: How do you keep viewers engaged? How do you ensure your video reaches that 40% plateau who watch through your entire video?

That’s where professional video production provides the answer. With the proliferation of devices that can record high-quality video, more and more people think they can produce video that viewers will want to watch. And they think they can do it cheaply by turning it over to someone in-house. But producing a quality video involves more than pointing a camera and letting it roll.

Producing a quality video requires planning, understanding visuals and lighting, ensuring quality sound, editing out the boring bits – skills a professional video producer brings to the job without requiring training and lost time making mistakes. While hiring a professional creates a higher up-front cost, you increase the return on investment from a quality video your audience actually watches.

Video Trends for 2017

As you consider your video marketing and what you might expect from a professional video production, you should be aware of these trends we see for 2017 that will affect your marketing:

• 360-Degree Videos: One way to ensure your viewers stick with your video is the use of 360-degree videos. Viewers are entranced by these videos. Magnifyre recently conducted a case study on a 360-degree video vs. fixed frame video and found 28.81% percent more viewers clicked into the 360-degree video (based off identical thumb-nails) and double the number watched the full video.

• Multiple Devices: Think with Google recently reported that 85% of adults ages 18 to 49 use multiple devices at the same time and two-thirds watch YouTube videos while sitting in front of the television. This means your videos need to be optimized for all kinds of devices.

• Video Storytelling: While the world may see this as a trend, this is what professional video producers have known all along. Viewers will watch your video if it tells a compelling story. Compressing that story into a manageable time frame that will keep your viewers engaged and lead them to act on your purpose is the ultimate goal of video marketing.

Now that you’re ready to join and/or take greater advantage of these video marketing trends, contact us to learn how get on track and rocket ahead in 2017.

Sources:

for video statistics: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Magnifyre case study: http://www.magnifyre.com/360-degree-video-case-study/

Think with Google: https://www.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html