Jan

2018

Video Metrics and ROI Statistics Point to the Future

Posted On January 12, 2018 By Jennifer Blessing Miceli And has No Comment

Video Metrics and ROI Statistics Point to the Future of Internet Marketing

Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage?

Increase Email Click-Through Rates and Make the Leap to Online Video Marketing

28% of adult internet users use Instagram. (Pew Research Center, 2015) Forrester Research did the number crunching a few years ago. In the process, the experts discovered that videos embedded in emails during marketing campaigns yielded an increase in click-through rates. Typically, marketers saw two to three times as many click-throughs as they did without clickable videos.

Fast forward to today, and it is clear that this marketing phenomenon is not going away. Marketing statistics prove that Instagram, for example, is visited by 28 percent of adults on the internet.This site shares an estimated 95 million photos as well as videos on a daily basis. While a few years ago the use of videos in email marketing sounded like innovation, today the use of the medium is firmly embedded in corporate culture and consumer expectations.

Video Metrics and ROI Prove that Your Customers are More Likely to Do Business with You if You Market with Videos

The use of marketing videos is not just industry driven. In many instances, consumer behavior shows that the individual buyer will prefer to do business with a company that uses the medium. Case in point is the real estate market. In its Broker Report, the National Association of Realtors reveals that 89 percent of home buyers used the internet to find a property.

As a result, a professional in the field is 44 times more likely to sell a home by featuring it online. Consumers are aware of these metrics. Seventy-three percent explain that they will do business with a real estate agent if the professional includes video listings in the firm’s menu of services.

Of course, in some situations, advertising with videos may be the only way for your target demographic to find you. Think about the 18 to 34 demographic. This segment of the population does not watch cable TV. According to YouTube, it pays attention to the videos on the site. The platform recognizes that this fact puts it in direct competition with cable networks.

Elements of a Powerful Online Video Ad that Gets Results

Commercial video production is not something you can achieve in a garage. Everyone has seen those late-night cable TV commercials that have a distinctly homemade feel. What they lack in professionalism makes the difference between being taken seriously by the shopper and being made fun of by the same demographic.

So, what does it take to create a good-quality video?

Script writing expertise. Even a brief two to three-minute video calls for a script. It should focus on search engine optimization as well as word usage that appeals to the targeted demographic.
Casting. The majority of people in advertising videos are actors. They are professionals who know how to act in front of a camera to elicit specific responses. Although amateur videos can be endearing, they may not have the quality your customers are looking for.
Filming. High-quality equipment use results in superior video quality. Because more and more consumers access online videos with mobile devices, quality is a must.
Post-production editing. Paying attention to the intricacies of editing is another crucial aspect of video creation. Professionals work with the content to ensure that it is in keeping with best online practices. Moreover, they will work with your management team to provide for the perfect encapsulation of your brand message.

It’s time to add video marketing to your toolbox. Contact us today to find out more!

Oct

2017

5 Creative Uses of Video Production To Make More Business

Posted On October 27, 2017 By Jennifer Blessing Miceli And has No Comment

5 Creative Uses of Video Production To Make More Business

Like written content that comes in the form of blog posts, copy, and other marketing materials, video has become a fundamental element in business operations and branding strategies. There are countless ways that your business can benefit from using video production to make more business and to execute effective marketing strategies. Here, we will take a look at five of the most creative uses of video production to make more business for your company.

Capture Customer Testimonials: You’ve probably come across a bevy of business websites that have written testimonials for visitors to check out. Why rely on the written word when you can capture customer testimonials on video? With video, you can showcasing real customer emotions and therefore provide a more impressive and convincing presence for future customers to view and base their decisions upon. In addition to video coverage of customer testimonials, you can get creative about how you showcase your customers’ experiences and also explore the possibility of producing video content about real life customer experiences and success stories.
Showcase Your Products: Just as you can get a whole lot of high end video content centered on your customers, you can get plenty of footage on your company products. If you are launching a new product, you can create a promotional video to garner buzz and spread that video across social media platforms. Within the video content, you cold also create a “presentation” element to give your target audience a proper introduction to the product. If you have a line of products that are a little more intricate to use, consider making a product demonstration video. Have a catalog? Make certain feature product your key video content and make a library of product videos.
Make Corporate Videos: Even if you run a small business, you will benefit tremendously from investing in videos that give your target audience a better sense of your company and the behind-the-scenes action that takes place there. Small mom-and-mom shops and large corporations alike will see results in customer engagement and potentially higher sales when they provide the public with informative videos. In one video, you could center the subject matter on the history of your company and provide viewers with a comprehensive overview and “about us” introduction. Use video production to make more business by focusing the attention on your team of employees and give viewers a more personal look at everything that happens behind the corporate brand.
Promotional Purposes: One of the most obvious, yet influential purposes of video content is to promote your business and build your brand. Luckily, there are endless ways you can leverage the medium of video to promote your business in creative ways. If you have an email marketing campaign, you can integrate short video clips into each email newsletter. Better yet, consider sending all of your email newsletters in video format to really grab the recipients attention and keep them engaged. Other methods of marketing with video include viral videos, content marketing, infomercials, commercials, tutorials, and landing pages. If you have exciting news to share, you can use video production to make more business by creating press releases, short clips, and other public relations material with the use of video.
Miscellaneous Needs: While it is necessary to focus on the most powerful methods of marketing through video, once you have those established, it’s important not to forget the many other ways you use video for marketing and operational purposes. Consider creating Q&A videos, FAQ videos, live streaming, event coverage, and recruitment videos. Video can also be used for internal purposes such as designing training materials and educational resources for your employees.

Want to know more? Don’t hesitate to contact us today for a free consultation. Our team is dedicated to helping small and large businesses successfully apply video and photography to their marketing and advertising strategies. If you need new head shots, company images, video marketing content, or have other media needs, please reach out to us.

Sep

2017

Trending now: Leverage your video to get new leads!

Posted On September 20, 2017 By Jennifer Blessing Miceli And has No Comment

Trending now: Leverage your video to get new leads!

Congratulations! You’ve gone through the (mostly) painless, but nevertheless time-consuming process of getting a video made for your brand. There were numerous scripts and lots of digging into your company’s history as you crafted the story around your perfect pitch for all the world to see. Now, you have a perfectly crafted, 2-5 minute pearl of content with an elegant balance between providing value and advertising. So, what do you do with this wondrous piece of media, so full of potential? You need a plan to leverage your video and get viewers.

A video does you no good if no one watches it. Have a plan to leverage your video and get viewers.

Too many video production companies leave clients high and dry with content that they have no idea how to effectively leverage in today’s social media sphere. Is the video formatted for optimal playback online? Is it a favorable codec for YouTube, Vimeo, and Facebook? A video does you no good if no one watches it and it sits on your desktop. Have a plan to leverage your video and get viewers. It’s time to get your content out into the world and in front of the target audience you so carefully crafted it for. Here are a few key places to get you started.

Your Website

We’ll be starting by dispensing the obvious choice first. Your website should absolutely have your video featured on it, especially if you’re a small business. Where your video ends up on your website is dependent on what the video is about. If it’s an introduction to the business then there’s no question, you should place it front and center on the homepage (or landing page). If it’s more about the founding or history than the About Us tab would work well. If it’s a summary or demonstration of your products, it could still go on the homepage but could also live in your e-commerce section. Don’t worry about having your video in too many places, make sure it’s easy to find (but turn off auto play).

Depending on who’s hosting your website you may need an external video hosting service to properly play your video. Many website hosts have extremely limited space or charge a premium for larger media content like videos. The easiest solution is to use a source like Vimeo for permanent hosting. Vimeo is already a good spot to have your video and it has a professional edge to it that will fit in with your sleek website. YouTube is an alternative host, and you should have your video featured on YouTube (you should probably have an entire channel), to ensure you are capitalizing on the search algorithms that Google (the parent of YouTube) has in place.

NOTE: Embedded YouTube videos show related videos based on their own search algorithms. This means visitors to your site can get lost in cat videos or worse, your competitor’s content! So, it’s extremely important to have your Channel settings selected appropriately so “related content” won’t be displayed on your website.

YouTube and Vimeo

Have your video on both of these websites independent of wherever else you post it. Vimeo is handy for an easy permalink you can send to clients and other businesses. With a business account, you can have a link like vimeo.com/yourbusiness/yourvideo. The link doesn’t look spammy so the link won’t scare people. It’s also short enough to stay memorable and be easily typed into a web browser.

YouTube is still the world’s powerhouse of video content. You should have a channel dedicated to your brand; it’s as important as having a Facebook page. Even if you don’t have a channel, YouTube offers a free source of viewership and discovery for anyone looking up your company. It also offeres customizable playlists that can be useful for sharing out a series videos. Above all, keyword your videos and make sure anyone searching for your brand name finds your video first!

Facebook

Getting views on Facebook isn’t as simple as posting a link to your YouTube or Vimeo or even your website. Facebook has a strategy to become the king of video online; they support and promote native uploads. This means you should upload the video using Facebook’s uploader instead of linking to it. Facebook will reward you by showing the video to more people on Facebook than it would a linked video. You can pin the video on your Facebook page so any new visitor can watch it to quickly learn what your company is all about.

Physical Copies

Copy your video on to a flash drive or DVD. This allows you to take it around to places that may not have a computer. Your company video can get a lot of mileage at Trade Shows and Conventions where most booths are just piles of advertising pamphlets. A video is a great introduction if you want to talk with anyone who stops to look, even if they don’t watch the entire thing. Professional production companies can make your video loop so it can run at your station even if you’re making the rounds, shaking hands. That is, after all, what you designed the video to do. It actively advertises for you. It features the best that you have to offer completely independently. If you’re thinking about using video in person, also consider 360º video or VR video (virtual reality) to give users a complete picture of what you’re sharing. We can help you leverage your video and select the right video for the specific application you have in mind.

Now, start maximizing your video! Get it out there into the world and get new leads to walk through your door. New some advice on how to leverage your video? Give us a call (203) 936-7761 or Contact Us.

Homepage video for Maximum Sound & Security

Jul

2017

Are You Hiring a Video Producer? Ask These Questions First

Posted On July 6, 2017 By Jennifer Blessing Miceli And has No Comment

What should you ask
when hiring a video producer?

When you’re planning to hire a photographer or video producer for business purposes, there are undoubtedly several questions you will want to (and should) ask before getting started on the project. However, there are also a few questions that you should ask yourself before hiring some to create high quality video content for you. In this post, we outline four important questions you should ask yourself before hiring a video producer or video production professional for business.

Miceli Productions on location video production. Video producers in Hartford CT and New Haven CT.

Miceli Productions on location video production for Sports Illustrated Golf.

1. When Do I Want This Video to be Completed?

It’s highly unlikely that you as a business professional want to have a video created with no real timeline. It isn’t as if you are going to shrug your shoulders and be keen on the idea of having video content take six months to create. If you already know what content you want included in your video, ask the producer approximately how much time it should take to get everything finished. If there is a certain deadline you have in mind, express that to the producer so you can get your completed product in a timely manner.

2. How Much am I Willing and Able to Spend?

As seemingly trite and cliche as this overused expression may be, you truly do get what you pay for. Generally, the more you invest, the higher quality the result will be. That said, it is important to think very carefully about what you can pay for in regard to video content and have a budget in mind before looking for a video production professional to do work for you. Knowing ahead of time what you can pay, and what you are willing to pay, will make the hiring process much more seamless for you.

Miceli Productions on location video production for Shane Michael Taylor.

3. What do I Want to Get Out of This Project?

If you don’t have a clear vision of what you want from the video content created, don’t get started yet. Not only must you have a concise idea of what you want your video to include, you should set measurable goals you wish to reach after sharing that video with the public, your target audience, and your current customers. Are you looking to broaden your reach across social media? Do you want to share the latest information about your company, a product launch, or a new service? Is there an inspirational and entertaining story you wish to share with your customers? Determine why it is that you are creating the video and what you expect from sharing it with the public. Your producer should have clear knowledge of what deliverables you are after.

4. What am I Looking For in Terms of Audio?

Behind the scenes with Miceli Productions, providing photography and video production in Hartford CT and New Haven CT.

Miceli Productions on location video production for Datto Inc.

Because video content is so heavily visual, it is easy to forget the other equally important element of video: audio. Before hiring a video producer, think about your audio needs. Do you want music included in the video and if so, what genre of music? Will you include a voice over in the video? If this is the case, will you do the voice over in-house or will you hire a voice over professional? Make a list of all of your audio goals and needs and have them ready to discuss with the video producer before getting started on the project. If you are using a voice over, you will want to have everything you need said in the video written down. There is a good chance that you will need a script if you plan to have a voice over. That will trigger other questions about script development, type and level of voice artist and other questions you might not have thought of previously.

Looking for more information on Hiring a Video Producer? Don’t hesitate to contact us today! We are happy to discuss your video production needs and introduce you to our extensive list of video and photography services.

May

2017

5 Things That Happen When You Use Video Production For Business

Posted On May 10, 2017 By Jennifer Blessing Miceli And has No Comment

5 Things That Happen When You Use Video Production For Business

If you are entirely new to the concept of using high-quality, professional video in your marketing strategy for your business, don’t let that deter you from exploring this medium of promotion. Video content is a hugely advantageous way to impress current customers and garner new ones. In this post, we will uncover five things that happen when you use video production for business. Want the bullet points? Click here.

Your Reach Expands Significantly: By now you have probably learned that people, especially on social media, are exponentially more likely to watch video content than to read written content. So why would you continue to solely rely on blog content when you can expand into the world of video to grow your audience and potentially garner new customers? When you start implementing video into your digital marketing strategy, you will be able to spread it across multiple platforms including YouTube, Facebook, Twitter and your company website.
You’ve Created a New Path for Engagement: When you create video content that is inspiring, informative, and relevant, you create another excellent avenue for your audience to connect with you and engage. You’re also engaging your audience simply by sharing your video! Once you’ve spread your video content across channels, encourage your followers to post comments, which will provide you with invaluable feedback. Not only are you able to communicate with your target audience in a new way, it’s a source of insight your can use to better your brand your company overall.
You’re Able to Establish a Tighter Bond of Trust: Over the past few years, people have developed a great resistance to advertisements and can sniff out insincerity quickly. If you really want to capture the attention of your target audience, you have to establish trust and be genuine. Video content can does that. How? Because when you create specific types of video content, you have an opportunity to show your target audience what’s behind-the-scenes. You’re able to share the “face behind the brand”. You are personalizing your company by letting them get the inside scoop. When you let them see what you’re really about, you have established more trust, making people more likely to choose you over your competitors.
You Can Evoke Emotion: Video content allows you to do So.Many.Things. When you use video as a communication tool, you can enter hearts and minds. And just as you can draw back the curtain, you can pull at heartstrings, inspire people to move mountains, and build a better world — with you. Video is a way to tell a story, and the best stories are the ones that can evoke emotion. When you add the element of emotion to your videos, you are once again humanizing your brand and making your target audience feel more connected to your company.
You Can Improve Email Marketing Click Rates: Are your email newsletters feeling a little bland or are you not getting the subscriber volume you want? Video is a way to fix that. Email marketing by itself, when executed correctly, is an effective form of marketing. But if you could double — or even triple the effectiveness — wouldn’t you do it? You can! Implement video into your newsletters. Because people are more likely to view video content than to read written content, you can improve your click-rate by adding high quality, engaging video to your newsletters.

Want to learn about more of the benefits of using video production for your business? Contact us today!

Apr

2017

10 Trending Ways Marketers Are Using Video

Posted On April 12, 2017 By Jennifer Blessing Miceli And has No Comment

Check Out Our Current Work: Stanley DURA-GLIDE™ GREENSTAR product video

Sometimes a marketing video has to also work as an effective, captivating explainer.

If your product or service offers specific advantages that are not commonly understood by your prospective audience, buyer education is in order. You will want to show unexpected features to your prospective customers in an engaging way. In the studio with Miceli Productions filming a live whiteboard product demo video.

Have a look at our latest project, introducing the Stanley DURA-GLIDE™ GREENSTAR product, where we took advantage of the animated whiteboard approach to engage the viewer and introduce the product. This project set out to clearly depict the notable features — such as the energy efficiency advantages — of this elegantly engineered sliding glass door system, defining terms visually by live-drawing them as the presentation proceeds. We worked with the accomplished illustrator Chris Kunze in creating this piece.

All of our work involves collaboration with our amazing clients. We produced the Stanley DURA-GLIDE™ GREENSTAR product video by working closely with the team at Stanley Access Technologies, starting from their initial vision of the company voice and the product itself.

You’ll notice the value this video can provide to a first-time customer by seamlessly introducing new terms and ideas — such as the GreenFit Sealing system air restriction blocks. As you watch the video, you see that term defined with a combination of animated sketches and actual sections cut from a door. No time is wasted explaining the vocabulary — it is simply shown, live, as the presentation flows. The more experienced viewer does not feel talked-down-to when this happens since the definition takes place visually as part of the action, not as a lecture or a caption, while the features are discussed.

There is no visual approach quite like the hand-drawn whiteboard video.

As you may imagine, the costs of a video created in this manner can be quite reasonable. You have no location shooting logistics or costs. The cast, costume and set design talent is limited to one illustrator plus a voiceover, possibly a member of your company, and a production assistant. Often this means just one camera and one camera operator need be present.

The parts of the process that endure in this stripped-down scenario are familiar tasks we enjoy taking on. First, we work with our clients in an idea development process as we would in any video project. Once we have the idea defined, we can move into initial drafts and then complete our scripting. The shoot, in this style of videography, is the recording session with the illustrator live-drawing. As you can see in the Stanley DURA-GLIDE™ GREENSTAR product video, there may be other props to assemble related to the product.

After the shoot comes the editing, where we tighten it all up and add the soundtrack, working in close consultation with the client.

One of the things we love about our work is that we meet great people with notable products. This one, again, proved to be more interesting than we first expected. These automated sliding doors reminded us what retail establishments can do to provide a pleasant and more environmentally friendly experience for visitors, while adding energy cost savings to their bottom line. Read more about the DURA-GLIDE™ GREENSTAR 2000 AND 3000: AUTOMATIC SLIDING DOOR SERIES here. Both the company and the product impressed us even more as we learned about their features. We’re proud that both came across in the video.

We get that your product or service is entirely different. We want you to know that when you work with us, we pledge to become deeply aware of your unique product or services. We believe you can appeal deeply to your target audience, while also getting noticed by those outside your core demographic. We have the track record, as well as the contemporary media awareness, to ensure your video will nail it. We’re not merely trendy, but do we know the current trends — as well as what’s cringingly passé — and we can help you understand how to work with what’s cool or what’s solidly mainstream.

Get in touch to talk about what you most want to do and to learn what’s possible.

Want to see a little behind the scenes?

Feb

2017

Join the Journey with Our Latest Reel: “Going Places”

Posted On February 22, 2017 By Jennifer Blessing Miceli And has No Comment

From hallowed halls to wide open spaces. From average Joes to famous faces.
From everyday events to unimaginable places.
2016 has taken Miceli Productions on fantastic journeys,
and 2017 promises even greater adventures.

We’d like to invite you to join us on the journey by sampling our latest reel: Going Places, then learn how we can help your business or organization set a new pace for your marketing outcomes with professional video production.

Get Onboard with Video

If your company or organization hasn’t added video to your marketing arsenal, you are missing thousands of potential customers. Consider just a few statistics about video trends:

• 90% of consumers note that seeing a video about a product before purchasing is helpful in making a decision.

• ComScore reports that 64% of consumers are more likely to purchase a product after watching a video about it.

• An Australian real estate company reports it receives 403% more inquiries about properties with video included in the online listing than its listings without video.

• Research by Forrester found that including a video in an email leads to a 200% to 300% increase in click-through rate.

We could go on and on with these kinds of statistics about the effectiveness of video marketing, but we sense your eyes are starting to glaze over, so we’d like to touch on the importance of compelling, professionally produced video then leave you with some trends we see coming for 2017.

Keep Your Viewers Watching

OK, we fudged a little about getting away from the statistics, but we promise this will be the end of it. According to Visible Measures, 20% of viewers will abandon a video in 10 seconds or less, 45% will turn off a video in less than 1 minute and 60% stop the video by 2 minutes.

Those numbers beg the question: How do you keep viewers engaged? How do you ensure your video reaches that 40% plateau who watch through your entire video?

That’s where professional video production provides the answer. With the proliferation of devices that can record high-quality video, more and more people think they can produce video that viewers will want to watch. And they think they can do it cheaply by turning it over to someone in-house. But producing a quality video involves more than pointing a camera and letting it roll.

Producing a quality video requires planning, understanding visuals and lighting, ensuring quality sound, editing out the boring bits – skills a professional video producer brings to the job without requiring training and lost time making mistakes. While hiring a professional creates a higher up-front cost, you increase the return on investment from a quality video your audience actually watches.

Video Trends for 2017

As you consider your video marketing and what you might expect from a professional video production, you should be aware of these trends we see for 2017 that will affect your marketing:

• 360-Degree Videos: One way to ensure your viewers stick with your video is the use of 360-degree videos. Viewers are entranced by these videos. Magnifyre recently conducted a case study on a 360-degree video vs. fixed frame video and found 28.81% percent more viewers clicked into the 360-degree video (based off identical thumb-nails) and double the number watched the full video.

• Multiple Devices: Think with Google recently reported that 85% of adults ages 18 to 49 use multiple devices at the same time and two-thirds watch YouTube videos while sitting in front of the television. This means your videos need to be optimized for all kinds of devices.

• Video Storytelling: While the world may see this as a trend, this is what professional video producers have known all along. Viewers will watch your video if it tells a compelling story. Compressing that story into a manageable time frame that will keep your viewers engaged and lead them to act on your purpose is the ultimate goal of video marketing.

Now that you’re ready to join and/or take greater advantage of these video marketing trends, contact us to learn how get on track and rocket ahead in 2017.

Sources:

for video statistics: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Magnifyre case study: http://www.magnifyre.com/360-degree-video-case-study/

Think with Google: https://www.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html

Feb

2017

5 of the Hottest Trends in Video Marketing You Should Use in 2017

Posted On February 15, 2017 By Jennifer Blessing Miceli And has No Comment

Every year, the way we market evolves.

And thanks to the ever-changing tides of digital marketing, video marketing has become a predominant force in the world of business. If you are going to successfully build a bigger following and garner new customers, you have to pay attention to the trends in video marketing. In this post, we will uncover five hot trends in video marketing to take advantage of this year.

trends in video marketing

Greater Video Growth on Facebook: Newer social media platforms such as Snapchat were designed specifically for video whereas older social media platforms like Facebook were not originally intended for that purpose. But we have seen a recent and rapid growth in the use of video on Facebook. In 2016, the social media giant introduced us to live video streaming and it is becoming even more popular this year. Businesses should expect to see even more video uploading and sharing and more live video streaming as well. More Facebook users are using the site to view videos which makes it a huge goldmine for businesses who want to strengthen their brand through video.
Information Meets Entertainment: In 2017, you won’t be able to have one without the other. It’s called “infotainment” and videos will need it if they will effectively capture the attention of the viewer. In order to better engage your target audience, you will need to create videos that provide valuable and interesting information while keeping the viewer entertained. This can be done with high quality video content, illustrations, animations, music, and most importantly, resourceful, useful, and intriguing information.
More Video in Web Design: More businesses will start implementing video content into their web design. Having short video on your homepage and other parts of your website will make it easier for you to connect with and engage your website visitors. When someone who has never been to your website before sees a click-worthy video (not spammy, but eye-catching and notably interesting), they will be more likely to view it and stay on your website longer.
Shorter Videos Will be on The Rise: Remember those annoying advertisements that would play before you could view a YouTube video? They still exist, but now there is an option to skip the two minute ad after waiting for five seconds. The smart brands have wised up to this and now create videos as short as fifteen and even five seconds. That really requires brands to step up their game and come up with innovative ways to craft a poignant, memorable message in as little as five seconds. Short videos aren’t just on the rise on YouTube though; if you want to create a video that your target audience will remember (and will actually watch from start to finish), you need to keep it short and sweet. You would be surprised by how much information you can squeeze into a ninety second video.
Consumer First, Product Second: Videos will need to put more focus on the consumer and less focus on the product. And for this to happen, you will need to do a hefty amount of research on your target audience to have a thorough understanding of who they are and what they are interested in. Your videos should cater to your target audience’s interests and then after establishing trust, you can begin to focus more on showcasing what products you have. Focus less on advertising yourself and more on building you brand. And the key to successful brand building is to personalize your brand. Video is one of the most influential ways to do that.

Want to learn more about the 2017 trends in video marketing and how you can take advantage of them? Contact us today!

Feb

2017

Ask THIS Before Producing Video For Your Business

Posted On February 1, 2017 By Jennifer Blessing Miceli And has No Comment

What Questions Should You Ask Before Starting a Video Production For Your Business?

By now you have probably been made aware of the wonders of video content for business. There are endless benefits to producing video for your business and integrating it into your marketing strategy; you are better engaging your target audience, giving your followers an inside look at your company, and creating the opportunity to explain your products and services. But before you jump into producing a video for your business, you want a concise vision of your expectations and goals. In this post, we uncover five questions to ask yourself before using video production for business.

What is my Budget? Determine how much you are willing to spend or how much you can actually afford. Once you have set a budget, you will have to make sure the expectations you have for the production of your video fit your budget. A professional video producer can help you determine what you are able to accomplish with the funding you have.
What’s The Purpose of The Video? Without understanding the purpose of your video and why you are creating it in the first place, it is going to fall apart. And without having a definitive purpose for your video, you won’t be able to convey your vision to the professional who is producing your video. Is the video a tutorial? Is it an inspiring story about the inception of your business? Is it a sneak peak promo that gives viewers an inside look at a new product or service you are developing? Your target audience won’t understand the purpose of the video if you don’t understand it.
How Long do I Expect The Video to be? The length of the video should also be considered when you are first establishing the budget that you have to work with. How much content do you have or how much information are you trying to fit into the video? You would be amazed at how much you can convey in a one minute video. As a general rule of thumb, strive to make your video be clear and concise for today’s shorter attention spans. However, you want to establish the type of video you seek to create before determining the length of time you want it to last.
What Are my Audio Needs? Audio is a critical component of any visual piece of content. There are a series of questions you need to ask yourself regarding the audio of your video. Do you want music included in the video? What genre of music? Or do you just want certain sound effects that go along with animations? Also, you need to determine the tone of the video. Is it serious and dramatic or lighthearted and comedic? Is the video being narrated and who is doing the voice over (if there is one)? Consider all of these questions and have your answers ready to present to the video producer before starting the project.
How Can I Make Sure That my Audience Loves This Video? While you can never guarantee the response of your target audience, there is plenty you can do to make sure you have an exponentially better chance at impressing your audience. And this requires doing some research. Come up with five words that best describe your target audience and consider those characteristics when creating the video. Also figure out whether your followers would be more responsive to certain images, visuals, graphics, or any other element that goes into the video. When you know your target audience, you can create a video that will garner better responses and possibly lots of social shares.

Looking for more advice on creating the perfect video for your business? Contact us today!

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video production

Video Metrics and ROI Statistics Point to the Future

Video Metrics and ROI Statistics Point to the Future of Internet Marketing

Increase Email Click-Through Rates and Make the Leap to Online Video Marketing

Video Metrics and ROI Prove that Your Customers are More Likely to Do Business with You if You Market with Videos

Elements of a Powerful Online Video Ad that Gets Results

So, what does it take to create a good-quality video?

5 Creative Uses of Video Production To Make More Business

5 Creative Uses of Video Production To Make More Business

Are You Hiring a Video Producer? Ask These Questions First

What should you ask
when hiring a video producer?

1. When Do I Want This Video to be Completed?

2. How Much am I Willing and Able to Spend?

3. What do I Want to Get Out of This Project?

4. What am I Looking For in Terms of Audio?

5 Things That Happen When You Use Video Production For Business

5 Things That Happen When You Use Video Production For Business

Current Work: Stanley DURA-GLIDE™ GREENSTAR product video

Check Out Our Current Work: Stanley DURA-GLIDE™ GREENSTAR product video