TV Commercial Cost Continuum: Visual Examples

How much does a TV commercial cost? It’s similar to asking “How much does a house cost?”  We need more information: Do you have blue prints for your dream home?  Did the bank tell you how much house can you afford?  Are you building upon an already existing foundation?  These questions are analogous to the process of budgeting for a video production.

Miceli Productions HD is a boutique studio that fully scales to the unique needs of your project.  But we do also understand wanting to get a good sense about project cost.  In our experience, a completed local TV commercial will typically cost between $1500 and $5000.  View commercial examples below to get a general visual comparison across the continuum.  And visit our FAQ page for other commonly asked questions about video production.

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A. Sky’s the Limit: full customization, on-location original video, original music (or royalty free music), production management including hired actors and voice overs, special production gear including crane shots, etc.

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B. Basic w/Bells and Whistles 30 Second Spots: moving video, basic voice over, logo and calls to action with 3D motion graphics.

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C. Basic 15 Second Spots: photographs that are given basic motion effects, basic voice over, logo and calls to action with minimal motion.

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