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Bryan Kramer, a Social Business Strategist for PureMatter, recently published an article titled, “There Is No More B2B or B2C: There Is Only Human to Human (H2H)”. Kramer says, “Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to… Continue reading 2 Tips for Marketing H2H (Human to Human)
We all know that video is key in today’s marketing strategies, but what types of video can you create? Many businesses know that they need to promote video; however, they don’t know where to start. Here are a few ideas for creating meaningful video content that will reveal your business’s “human” side. Demonstrate a product… Continue reading 3 Compelling Video Ideas For Your Business
Our photos have a wide range of usefulness. Miceli Productions' photography has been used for all sorts of applications - from annual reports to web ads to trade show booths. Rowland Technologies recently connected with us about shooting original images for their trade show booth display at The Craft & Hobby Association (CHA) annual CHA… Continue reading Miceli Productions Tradeshow Product Photography
Kuddos to our own Mike Miceli who designed the sound for The Mountaintop by Katori Hall at Theaterworks Hartford. "Evan Adamson’s fine set is a re-creation of that seedy motel room in which King spent his last night on earth. Photos of the real room are on display in the art gallery upstairs from the… Continue reading With Sound Design by Mike Miceli, The Mountaintop @ Theaterworks Hartford
TV is still a great way to get the attention of your audience. You control the visual. You get to create the emotional response that an audience has to your event, product, or service. A TV commercial can spread the word to thousands. And, if you post your media content for sharing on your social media… Continue reading TV Commercials Can Connect You With Customers
[jwplayer mediaid="5826"] Christopher Eaves is a performer, digital artist and arts educator. His original work CANOPY - A Rainforest Odyssey premiered at the Stepping Stones Museum for Children in Norwalk, CT in their cutting edge multimedia gallery. It's an impressive space, with high-powered Christie projectors, an 18' x 33' immerse screen, interactive floor projection technology… Continue reading Marketing the Work of Digital Performing Artists
As a photographer you have to do what it takes to make a good photo the priceless photo your client needs it to be. Miceli Productions HD recently photographed the celebration for Amphenol Corporation's retiring CEO, Martin Loeffler, at the Waldorf-Astoria in New York City. This important occasion resulted in a photo book titled "Martin… Continue reading Good to Great: Corporate Photograph Secrets Revealed
Americans for the Arts, the nation's leading nonprofit organization for advancing the arts in America, has invited Miceli Productions HD to present the webinar "Video Marketing: How Why and When" June 30th, 2011. Presented in collaboration with Caleb Custor of Caleb Custor Arts Marketing (NYC), the webinar will address arts marketers across the performing and fine… Continue reading Miceli Presents Americans for The Arts Webinar
Let Miceli Productions' Video Expertise Work For You. Recently, we've been talking about our Photography offerings, but don't forget - Miceli Productions captures a LOT of video. Recent completed projects include The Cleveland Orchestra's Celebrity Series TV Commercial, a Hartford Stage TV Commercial for The Underpants, and a social share clip for REFORM to TRANSFORM… Continue reading Miceli Productions' Video Expertise Can Work For You
[jwplayer mediaid="5813"] SPARTA Insurance (Hartford, CT) hired Miceli Productions HD to create a suite of branded videos for SpartaInsurance.com including a company overview, testimonials, and a demonstration of their custom built policy administration software. This video case study places those original videos inside the context of SPARTA's website design and function. Script development, voiceover hire, location/green… Continue reading Suite of Branded Videos for SPARTA Insurance
“Great video comes from thinking humans, not equipment.” ― Steve Stockman As a thinking human, you may want to consider generating a storyboard for your video concept. Storyboards help to keep everyone working on a visual project all on the same page and are the best way to share your vision with others. They're an important… Continue reading How To Create Successful TV Commercial Storyboards
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