IN THE STUDIO

POSTS FROM HERE & THERE

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Happy Birthday America!

To all our friends and clients, we wish you a safe and happy 4th of July. What is Independence Day? The Fourth of July, or Independence Day, is a federal holiday that celebrates the adoption of the Declaration of Independence on July 4, 1776. Its celebrations are part of the American experience. Fireworks, baseball… Continue reading

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What Is An Explainer Video?

You've heard it used - that term - the "explainer" video, aka the "overview video". Like so many other new media terms - tweet, content marketing, mobile app, to name a few - it's something you're interested in, but you're not sure how to qualify it or whether or not you need it. An explainer… Continue reading

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Industrial Video for All Applications

Miceli Productions creates industrial videos for many disciplines, including manufacturing and healthcare. We are sensitive to the needs and specialties of our clients and can provide references for your piece-of-mind. Industrial video is a necessity in today's visual world. Video productions for industrial video range from trade show videos, product demos, training videos, and company… Continue reading

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What is B-Roll Video?

Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading

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Miceli Productions Photography On-Location with JDPP

Miceli Productions recently worked again with the Judy Dworin Performance Project to take images for their work-in-progress, LIGHTHOUSE. Here are a few of the captivating moments from it. Check back on their site for future performance dates. All Images © Miceli Productions Photography Need promotional photography for your event or performance? Give us… Continue reading

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5 Tips for Optimizing Instagram for Business

Many people are ditching social media platforms like Facebook and Twitter for Instagram. According to comScore, as of October 2013, there were over 35 million selfies posted on Instagram and the average Instagram user spent 257 minutes accessing Instagram, compared to 169.9 minutes spent on Twitter. Businesses can utilize Instagram in a number of ways.… Continue reading

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Last year, Forbes was plugging the strengths of video content, highlighting the significant response rate of video over other formats. YouTube had become the most watched platform, but then, out of nowhere, Vine happened in 2013. Twitter’s answer to YouTube. A looping 7 second video. According to Wikipedia, “Vine is a mobile app owned by… Continue reading

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5 Critical Rules for Effective Video Marketing

Why use video for marketing? Video marketing is taking business (and social media) to new heights. Video marketing is another form of content marketing, and statistics are confirming that we are more and more influenced by video. The most recent Pulse research clarifies that video marketing has a higher ROI than traditional forms of marketing.… Continue reading

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5 Critical LinkedIn Tips for Your Business

LinkedIn isn’t just a resume building site. It is a professional, social networking site that allows you to gain credibility in the market share as well as leverage search engine optimization for your business’s website and other social media platforms. LinkedIn strives to ensure authentication and verification of a business, therefore making your online presence… Continue reading

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Photography: A key sales tool for high-end real estate

© Miceli Productions Photography Photography services for real estate can vary widely in cost. Face it, if you're selling a $200,000 property, some really good iPhone photos can probably serve the client well and get that property sold. But the reality is, the higher priced a property, the better the advertising images need to be.… Continue reading

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Powerful Video Marketing Statistics

We've been saying it over and over again, video for marketing is not going away. In fact, it continues to be one of the best ways to reach your Clients and Customers. And video continues to have an ever-growing impact on SEO trends. Invodo's Video Statistics: The Marketer’s Summary 2014 highlights's "the latest and greatest video… Continue reading

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Just Say “No” to a Stock Photo

We need to tell you something, as a friend. While we specialize in photography and video, we are not just saying this to get your business. But someone needs to tell you, and it might as well be us. Please, please, please stop using stock photography on your websites and in your marketing materials. Any… Continue reading

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3 Killer Content Creation Tools

We, too, are in the business of content creation and curation. Our business itself can function that way. So, in an effort to share some B2B tips, here some killer content creation tools. 1.) Storify The main purpose of Storify is to allow users to create stories by importing content from various forms of media… Continue reading

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3 Content Curation Tools for Small Businesses

Let’s face it. Creating content for blogs, eblasts, and newsletters is very time-consuming. But, with the wealth of information on the internet, you don’t have to create it all by yourself. Don’t plagiarize and submit it as if you wrote it yourself. You should always cite your sources. And actually, the more you cite sources,… Continue reading

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Growing Your Twitter Following

Twitter is an interesting, virtual place. Celebrities, like Justin Bieber, have millions of followers waiting with bated breath to see just what the Bieb ate for breakfast. People, in random places all over the world, have broken global news before any news organizations (protests in Egypt and the Boston Marathon). Even the news media sites… Continue reading

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Adding video to your e-newsletter? Does it work?

Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message. Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major… Continue reading

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What does your LinkedIn Profile Photo say about you?

Many of us have a LinkedIn account. Many of us do not use it as often as we should. Unlike Facebook, LinkedIn is, in their own words, “A place to manage your professional identity, build and engage with your professional network, and access knowledge, insights and opportunities.” One of the first impressions you make on… Continue reading

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Video Can Expand Your Geographic Reach

Video is a marketing tool that can be used to reach people across the country, outside of your geographic area. Coupled with the right online marketing plan, a video that showcases your school or organization can extend your geographic reach and boost your enrollment. Miceli Productions worked with Hamden Hall Country Day School in Hamden,… Continue reading

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