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Current work: Aerial Video Gives Your Project an Eye in the Sky Sometimes a project is just too vast to show from the ground. But until recently, getting that eye in the sky to create an aerial video was prohibitively expensive. Now, advances in drone technology and the quality of video and photography these drones… Continue reading Aerial Video Gives Your Project an Eye in the Sky
Current Work: Referendum Video for Wastewater Treatment Plant Upgrade Producing top-quality video and photography projects gives us a certain joy. But we especially love it when we can serve our own community of Southington and educate our fellow residents about important issues facing us. A perfect example is our recently produced referendum video for the wastewater… Continue reading Referendum Video for Local Government
The Key Features of Strong Website Photos (And How Professional Photography Can Help) We live in a world of increasing digital connectivity. Every day, we spend hours online, browsing on our favorite websites or finding out information that captures our interest. Strong website photos for your business can help you stand out. But how do we… Continue reading The Key Features of Strong Website Photos
Does your video strategy need a metrics and ROI review? Companies that are following the video landscape this year know that Facebook is now giving considerable priority to video content. If you are paying attention, you know that this has not made YouTube irrelevant. These two channels anchor your video strategy -- if not your whole content strategy… Continue reading Does your video strategy need a metrics and ROI review?
Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts! The key for these local businesses? They should take advantage of the opportunities the online space offers. Here are 3 ways local businesses benefit from creating business videos: Events/ Documenting Business… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos
What's a storyboard? We all remember the painstaking process in English class of creating an outline for our assigned theme paper. The teacher would not let us write a word until that outline was complete and perfect. Maybe we didn't understand it at the time, but those teachers *knew* that without an outline, our writing would… Continue reading Storyboard Your Vision to Ensure an Amazing Video
Using Short Video Over Text as an Option Today's modern technology is both a blessing and a curse for business owners and brand managers. The good news? New technology means a quicker video production process. It also means a chance to reach an increased potential customer base. The bad news is that consumers have a shorter… Continue reading Size Matters: How To Say More With Less
Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert
You don't need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely to buy a product online after watching… Continue reading How to Improve Your Video Marketing ROI
Forging a Dynamic Story: Before and After Website Redesign A company's website certainly needs to be functional, but to involve visitors, it also must be compelling and even dynamic. Considering new photography for website redesign is essential. Beautiful and functional photography plays a vital role in bringing life to a corporate website, as you'll see… Continue reading What Makes Your Story Amazing? Website Redesign Do’s
Changing Our Lives and Changing Hartford — Current Work: Documentary Video Titled "Having Their Say: Generations in Conversation" Sometimes a project comes along that is so important, so special, so different that it changes you forever. It gives you a new perspective on life. It resonates in a way that our everyday projects might not. It… Continue reading Exclusive Perspectives “Having Their Say: Generations in Conversation”
Thought Leadership Video Creation People are thirsty for knowledge. They seek it out everywhere. They research in libraries. They spend hours browsing through Pinterest. They are glued to DIY programs on television. But how do they really find knowledge that's of value to them? They really need guidance from people who have been in the… Continue reading Share your Secrets in a Pioneering Thought Leadership Video Series
You're fresh back from a marketing workshop and have the idea to bring your company into the 21st century with a series of videos. ...or you've been charged by the CEO to come up with a plan to freshen your company's marketing. ...or you're the CEO looking to shake your marketing department out of the… Continue reading Considering Video Production for Your Company? Download our E-book with proven, helpful advice
4 Considerations For Your Business The verdict is in: to be successful in raising awareness and revenue, your business needs to have a visual presence. Countless statistics show just how important images are to supplement and feature your message, both on your website and on any other type of advertising. That leads us to the… Continue reading Professional Photography or Stock Images? How to Choose.
The Life Cycle of TV Commercials The advertising landscape has changed a lot in the past 10 years, but TV Commercials are still a driving factor in marketing. To younger generations, they're a part of everyday life, something that seems to have always just been. Nowadays, everyone has a video camera in the palm of… Continue reading Life Cycle of a TV Commercial: A Practical, Reliable, Proven Media
If a TV falls in the woods and no one is watching... We love the JetBlue phrase, "Without you, we'd just be flying a bunch of TVs around the country." In media, we have the same sentiment. A great TV spot, social video or commercial is no good to your video marketing efforts unless you… Continue reading How to Find a Target Audience for Video Marketing
Professional Business Portraits are keystone content in your branding portfolio. YOU know you need them... Just get them done! There's so much evidence on the benefits of using professional photographers for business portraits. It's amazing how many business professionals still overlook how important portraits are. There are many reasons why professionals in any industry should consider purchasing their… Continue reading 6 Quick Tips Why You Need Professional Business Portraits
Generate #LOVE for your brand with video customer testimonials. One of the quickest ways to earn your audience's trust and build your brand's credibility is to upload customer testimonial videos. Trust and credibility are important elements in the buying process. A person is more likely to convert when they trust you and perceive your brand as… Continue reading 6 Excellent Benefits of Video Customer Testimonials
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