Pinterest is taking the female population by storm and businesses are beginning to embrace the social media platform. An active presence on Pinterest can lead to quickly improved rankings on search engines, and many businesses are gaining an unexpected return on investment, particularly with service industries and ecommerce sites.

Experts from Entrepreneur.com and FoxBusiness share their top three tips on how to use Pinterest effectively:

1: Demonstrate Your Authority

Utilize Pinterest as a platform to demonstrate tips, tricks, and information to your followers that are business focused. Use Pinterest as an opportunity to showcase “how to’s” or an insider look at your business.

2: Make your website Pin-friendly.

Users can “pin” items to their personal boards by using a downloadable “Pin It” widget. To encourage consumers to engage with your company’s content, Entrepreneur.com suggests having a “Pin It” button on all content on your site, similar to the buttons that enable users to share content on Facebook or tweet it on Twitter.

3: Brand your pins.

While it takes more time, the experts agree that branding the photos that are uploaded to Pinterest is worth the added effort. Add watermarks and logos to pins. In descriptions, add your business name, website address, physical address, phone number, and email address. Be sure that if you “repin” onto your board, that you abide by copyright rules - just as you would hope another business would do for you.

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