Video has always been a powerful form of media for any brand. The quality of your video production can determine the overall success of your campaign. This applies to videos used internally, full-length commercials, or bite-sized social media clips. The better the video quality, the better the campaign performance. At Miceli Productions, we have been… Continue reading Get Great Content With Our Trusted Video Production Process
Category: Blog
In The Studio is a blog written by Miceli Productions, a video production company in Connecticut.
Do You Need Help Creating Video Content?
Video content has always been powerful, as we’ve all come to know, but today it’s more powerful than ever before. Over 90 percent of marketers say video has helped increase the overall understanding of their products and services. And 86 percent of marketers say creating video content has helped increase the sales of their products… Continue reading Do You Need Help Creating Video Content?
Staging a Model Office for Your Tech Product Photos
One of the most prominent trends in capturing tech product photos is the model office. You may have noticed while browsing online stores that there are many different styles of product photos. While all products benefit from a background-free cover photo, it’s the accent photos in the gallery that often make the sale. And every… Continue reading Staging a Model Office for Your Tech Product Photos
How to turn Promotional Events into Promotional Photo Assets
Promotional events are a fantastic way to draw attention to your product and have a great time doing it. When done right they are fun to plan for, fun to implement, and a blast to attend. Even tech service companies can host promotional events by choosing a theme and a few features to show off… Continue reading How to turn Promotional Events into Promotional Photo Assets
Seven Tips for Engaging How-To and DIY Facebook Videos
YouTube may be where videos are hosted but by far the easiest and most popular way to share a video with friends, family, customers, and industry contemporaries is to post it on Facebook. Facebook video that is popular can jump from social circle to social circle, getting shared and liked thousands of times within a… Continue reading Seven Tips for Engaging How-To and DIY Facebook Videos
How to Measure the ROI of Your Marketing Videos
Video Metrics and ROI. The basics. Measure the ROI. Across the web, you will find studies and statistics that show the importance of video in digital marketing today. Across industries, marketers are using the format to educate their audience, highlight their products and services, and include social proof in their messaging. But all of that… Continue reading How to Measure the ROI of Your Marketing Videos
How to Showcase Your Operations and Machinery with Photography
Industrial photography is a speciality. The people, equipment, and machinery involved in manufacturing and other industrial operations play a vital role in your company’s success. They transform raw materials and sub components into working products and other finished goods. Because industrial operations of this kind are about functionality and efficiency, they are not always the… Continue reading How to Showcase Your Operations and Machinery with Photography
What do you want your customers to look at?
Four Uses of Professional Photography on Your Business Website Website visitors tend to back away from web pages stuffed full of solid text. These pages are impossible to scan and require that you commit yourself to a long session of painstaking reading. They are unappealing because a page-full of alphanumeric characters fails to stimulate the visual part of the brain.… Continue reading What do you want your customers to look at?
How To Use Time Lapse Video for Marketing Your Business
Normal video frame rates used today can vary from 24 frames per second to hundreds of frames per second (fps). However, when the fps is greatly reduced to a few frames per minute or even an hour, the effect speeds up the subject of your video. Processes requiring hours, days, or even weeks will appear… Continue reading How To Use Time Lapse Video for Marketing Your Business
Are Your Videos Optimized for the Rising Mobile Traffic Trends?
Mobile traffic is growing each year and has already surpassed desktop access. The reason for this trend is straightforward enough. Mobile device use has surged over the past seven years. In addition to using them for phone calls and texting, people are increasingly taking advantage of the Internet access capability of these devices. It makes little… Continue reading Are Your Videos Optimized for the Rising Mobile Traffic Trends?