Video content has always been powerful, as we’ve all come to know, but today it’s more powerful than ever before. Over 90 percent of marketers say video has helped increase the overall understanding of their products and services. And 86 percent of marketers say creating video content has helped increase the sales of their products… Continue reading Do You Need Help Creating Video Content?
Category: Content Marketing
Content marketing tips and advice from Miceli Productions.
How to Measure the ROI of Your Marketing Videos
Video Metrics and ROI. The basics. Measure the ROI. Across the web, you will find studies and statistics that show the importance of video in digital marketing today. Across industries, marketers are using the format to educate their audience, highlight their products and services, and include social proof in their messaging. But all of that… Continue reading How to Measure the ROI of Your Marketing Videos
Are Your Videos Optimized for the Rising Mobile Traffic Trends?
Mobile traffic is growing each year and has already surpassed desktop access. The reason for this trend is straightforward enough. Mobile device use has surged over the past seven years. In addition to using them for phone calls and texting, people are increasingly taking advantage of the Internet access capability of these devices. It makes little… Continue reading Are Your Videos Optimized for the Rising Mobile Traffic Trends?
3 Trends in Video Marketing to Boost Your Social Media Presence
Video content marketing has been extremely beneficial for the vast number of businesses that exist today. Part of what makes videos so useful is that they can serve multiple purposes on multiple platforms. For example, when visitors come to your official website for the first time, it might bode well for you to include a… Continue reading 3 Trends in Video Marketing to Boost Your Social Media Presence
Video Metrics and ROI Statistics Point to the Future
Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage? Increase Email Click-Through Rates and Make the Leap to Online Video Marketing Forrester Research did the number crunching a few years ago. In the process, the experts… Continue reading Video Metrics and ROI Statistics Point to the Future
Do I need professional product photos for my e-Commerce site?
Product Photos for e-Commerce Visual content is an essential foundation of a business’s website. Most people who view websites daily are more attracted to images than pages that are only filled with paragraphs of text. This preference of website viewers will certainly increase over the coming years. If you have not had a chance to… Continue reading Do I need professional product photos for my e-Commerce site?
Want results? Use VIDEO on your Landing Pages
A video landing page is highly effective — especially when you use video on lead generation landing pages and email opt-in pages. Landing pages are designed for the sole purpose of making conversions. Unlike other web pages such as the home page, landing pages focus on one thing: enticing the visitor to take one desired action.… Continue reading Want results? Use VIDEO on your Landing Pages
I think you know this but… Here’s What Your Explainer Video Should Have
Virtually all businesses, regardless of size, are beginning to better understand the many benefits of including a variety of video content in their marketing strategies. While it is a good idea to experiment with multiple types of videos such as live streaming on Facebook, professional video content for your website, and basic tutorials for product-based… Continue reading I think you know this but… Here’s What Your Explainer Video Should Have
5 Super Valuable Video Marketing Tips From The Experts
5 Super Valuable Video Marketing Tips From The Experts If you have very little experience in the realm of video marketing, but are looking for ways to broaden your knowledge on the subject, you have come to the right place. Video marketing is an extremely useful tactic that should be used by business of all sizes.… Continue reading 5 Super Valuable Video Marketing Tips From The Experts
Trending now: Leverage your video to get new leads!
Trending now: Leverage your video to get new leads! Congratulations! You’ve gone through the (mostly) painless, but nevertheless time-consuming process of getting a video made for your brand. There were numerous scripts and lots of digging into your company’s history as you crafted the story around your perfect pitch for all the world to see.… Continue reading Trending now: Leverage your video to get new leads!