Kramer says, “Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to be included. People want to understand.” So, how do we market human to human, or H2H? It really is the $64,000 question in today’s marketing climate. Here are few things we do know for an engaged Human to Human marketing strategy.
Photography and video, especially those that appeal to our emotions, are particularly effective in social media arenas. Statuses are nice. Quotes are nice. But if you want engagement, you need to use compelling photography or video.
People are visual creatures by nature. You may remember the ‘Dove Beauty Sketches’. The ad has attracted 4.24 million shares across Facebook, Twitter and the blogosphere since its launch in April 2013, putting it just ahead of GEICO’s ‘Hump Day’ commercial (4.03 million) in the second spot. It’s also the most viewed online video ad of all time.
Tell your story. Using video or a photojournalistic approach, tell the story of who you are, not just what your business does.
Kathy Klotz-Guest, marketing and storytelling consultant says, “As with any company regardless of size, your purpose story is an important part of your differentiation in the world. It is important to tell that story – of how your past and passion combine to create your larger purpose.”
People are more interested in who you are and why you are in the business you are in. What is your backstory? Leverage your story. When people remember you, they remember your business. If people feel that they can relate to you in some way, they will be able to relate to your brand. Why is this important to you? Our extensive experience crafting photography and video can help get great results for you.
Got a project in mind? Give us a call, (203) 936-7761.