We all know the power of “show me” over “tell me”. Many businesses are making the smart choice to use web videos to provide their customers with easy to understand overviews of their unique products and services – to “show” customers rather than just “tell” them.
Very different from commercial or promotional videos, product videos utilize clear visuals in tandem with step-by-step information, making your product better understood and more accessible to your customers.
Miceli Productions recently produced a web video for Sparta Insurance in Hartford, CT, showcasing Sparta’s unique policy administration software. Software overviews offer a unique challenge – they can often be overly complicated and technical. CLICK HERE to see how Miceli Productions helped Sparta Insurance make their software overview web video engaging and accessible.