IN THE STUDIO

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Miceli Productions HD recently produced digital signage for the Madison, CT based advertising firm Seal Creatives.  Seal's client, The Carabetta Organization, wanted to showcase their unique real estate properties on HD monitors in their corporate lobby and update their signage as new properties are acquired.

Working together with Seal Creatives, we created a loop of visuals that were informative and high quality using subtle movement to draw the viewer in, while still maintaining a calm and professional atmosphere in the public lobby space.  The music was produced by Seal Music Productions, a division of their marketing firm, and was designed to subtly communicate the different personalities of the real estate communities represented, while also signaling new information when the music shifted energy.  Personal message interludes were included to speak directly to Carabetta patrons and thank them for their interest and their visit to the Carabetta offices.

And now, for part that we geek out over as technology creatives!  You know how we say over and over at Miceli Productions HD we are "end to end" producers of media and media solutions?

Carabetta's digital signage loop can be easily updated as needed through the unique setup of media files for playback, rather than a DVD on repeat that would require producing a new DVD with every update - an elegant and sustainable solution for a business requiring ongoing flexibility in their digital signage. Watch the 3:30 abbreviated excerpt of the digital signage loop and imagine the visuals framed by a beautiful 46" HD monitor, hanging on the lobby wall.

To see more examples of digital signage created by Miceli Productions click here.

Reminder: You always have the option to watch the videos on our blog in HD quality, just click the up arrow next to 360p in the media player to select HD resolution.