Are you a dance studio looking to grow your business? If so, it’s high time you look into professional photography for your studio. Commercial photography is one of the number one ways to increase your visibility and get the word out about your business. Why aren’t you taking advantage of this opportunity?

Judy Dworin Dance Ensemble, Photo by Miceli Productions

Judy Dworin Dance Ensemble, Photo by Miceli Productions

Below, we answer some common questions about why and how to get and use some awesome professional images in order to pull more people into your studio. Read on for a good idea of what professional photography has to offer your dance studio, how to get the very best images possible, and how to use those images to your advantage.

Judy Dworin Dance Ensemble, Photo by Miceli Productions

Why should I use professional photography to promote my dance studio?

Images draw the eye. A brochure, website, or billboard with a photo is much more likely to pull in the attention of your desired audience than one without an image. However, using a poorly shot photo for this purpose can put your business in a bad light, causing you to lose potential customers.

Rehearsal photos for Judy Dworin Dance Ensemble, Photo by Miceli Productions.

Instead of using amateur snapshots, set up a time to have a professional photographer take some photos of your dancers in action. These pictures will draw people into your promotion by showing them exactly what the results of studying at your studio can be.

How should I have my dancers prepare for a professional photo shoot?

To begin with, choose only a few of your very best dancers. The better the dancers are, the more likely you are to get excellent shots that show off the technique your studio strives to instill. Additionally, smaller groups of dancers and solo dancers are more likely to photograph well.

Rehearsal photos for Judy Dworin Dance Ensemble, Photo by Miceli Productions.

Instruct your chosen models to come to the shoot wearing what they would wear in a performance, with hair pulled back nicely and makeup on. Discuss with them the dances, combinations, and movements they will be doing in the shoot and make sure they know to use their very best technique throughout.

What is the ideal location for a dance photo shoot?

This is something you will want to discuss with your photographer. In general, outdoor photo shoots can make use of sunlight to come out looking very crisp and natural. Outdoor shoots are challenging due to weather concerns and scheduling rain dates.

For this reason, it is best to discuss the photo shoot location with your photographer and decide on a solution together. This could mean finding an outdoor location with a nice flat surface, it might mean taking your dancers to the studio of your photographer, or it may even mean the photographer visits your studio or rehearsal space and brings equipment.

How should I use the professional images once I have them?

Professional images of your dancers can be used in a variety of ways. Put them together into a slideshow to be used on your website or in a TV advertisement. Use one on a local billboard, or include one or two awesome images in a magazine ad. Because professional images are of the highest quality, they can be used to advertise in almost any way imaginable and will always leave your studio looking professional and well-presented.

Don’t wait. Book an appointment and get started. Contact us today for more information!