Are pro photos a benefit for your Food Business? YES!

Food Photography

Photography is not just an outlet for creativity, it is a necessary component used by virtually every kind of business that exists to perfect their marketing strategy. Because human beings are such visual creatures, attracting new customers is often done through the use of impeccable photography. And when it comes to professionals working in the food industry, whether they own a gourmet restaurant or are the editor-in-chief of a food magazine, these people understand just how vital stunning food photography can be.

What better way to make prospective customers hungry or start to dream about your food than to see amazing food photography? However, the most important thing about food photography is ensuring that the photos are eye-catching and impacting enough. In this post, we will take a look at four important tips to make photographing food even better.

1. Play Around With The Various Angles: Just as human subjects that you photograph can benefit from multiple angles and ultimately will have one that is the most flattering, so too will food benefit from a variety of angles. Don’t get stuck in shooting the food with just one angle. Spice it up by taking several different shots from multiple stances. This will give you a variety to choose from after shooting.

2. The Final Dish Shouldn’t Always Be The First Photography Choice: The reality of food and photography is that the most delectable dishes aren’t always the most beautiful dishes. While plenty of meals are indeed stunning, some just can’t be photographed in a flattering way. So instead of trying to shoot the dish itself, try taking photos of the ingredients. Shooting coffee beans is one example of this. And if you have to photograph a liquid such as a beverage or a sauce, it might be better for you to get in-action shots. This means taking photos of coffee or raspberry sauce being poured, rather than the product just sitting there.

Photo by Miceli Productions

3. Location is Critical: Shooting food photos in a photography studio is actually a lot harder than it sounds. If you are planning to get the most exquisite food photos possible, it is important to pick the perfect location. This usually means a kitchen or a place that has a kitchen at their facility. When you photograph food, you want it to be and look as fresh as possible and what better way to do this than in a kitchen?