Are pro photos a benefit for your Food Business? YES!
Photography is not just an outlet for creativity, it is a necessary component used by virtually every kind of business that exists to perfect their marketing strategy. Because human beings are such visual creatures, attracting new customers is often done through the use of impeccable photography. And when it comes to professionals working in the food industry, whether they own a gourmet restaurant or are the editor-in-chief of a food magazine, these people understand just how vital stunning food photography can be.
What better way to make prospective customers hungry or start to dream about your food than to see amazing food photography? However, the most important thing about food photography is ensuring that the photos are eye-catching and impacting enough. In this post, we will take a look at four important tips to make photographing food even better.
1. Play Around With The Various Angles: Just as human subjects that you photograph can benefit from multiple angles and ultimately will have one that is the most flattering, so too will food benefit from a variety of angles. Don’t get stuck in shooting the food with just one angle. Spice it up by taking several different shots from multiple stances. This will give you a variety to choose from after shooting.
2. The Final Dish Shouldn’t Always Be The First Photography Choice: The reality of food and photography is that the most delectable dishes aren’t always the most beautiful dishes. While plenty of meals are indeed stunning, some just can’t be photographed in a flattering way. So instead of trying to shoot the dish itself, try taking photos of the ingredients. Shooting coffee beans is one example of this. And if you have to photograph a liquid such as a beverage or a sauce, it might be better for you to get in-action shots. This means taking photos of coffee or raspberry sauce being poured, rather than the product just sitting there.
3. Location is Critical: Shooting food photos in a photography studio is actually a lot harder than it sounds. If you are planning to get the most exquisite food photos possible, it is important to pick the perfect location. This usually means a kitchen or a place that has a kitchen at their facility. When you photograph food, you want it to be and look as fresh as possible and what better way to do this than in a kitchen?
4. Keep in Mind How The Photos Will be Used: How your food photos are used is equally as important as the photos themselves. Are these photos going to be used in a magazine or a cookbook? Are they for product packaging or will they be used solely online? In addition to knowing how and where your photos will be used, you also want to take into account who your target audience is and who will be seeing your photos. Even the most beautiful photo in the world can be ruined if it is not cropped the right way, in the correct format, or not laid out properly.
Looking for more tips on food photography? Or are you looking for someone to take care of your product photography needs, whether it is for food, jewelry, or any other type of tangible product? Don’t hesitate to contact us today! Our team is comprised of highly knowledgeable and talented photographers who are passionate about creating the best images for our clients. We also help businesses establish a stronger brand identity and attract new customers with award-winning video content.
For more information on video and photography services, visit our website.