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Adding video to your e-newsletter? Does it work?

Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message.

Square red button with word video and play symbol on it

Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major business announcement, or casually talking directly to your client-base, using video in your e-newsletter is a huge marketing opportunity that is often overlooked.

A recent study conducted by Mist Media suggests the combination of video with email marketing dramatically improves click-through rates by over 90%, extending the reach of your messaging to prospective customers.

Simply including the word “video” in an email’s subject line saw an increase of 7%-13% in overall click-through rates (CTRs) in 2011 and embedding a video in an email generated an average conversion rate 21% higher than emails containing a static image alone, according to Experian’s 2012 Digital Marketer Benchmark and Trend Report.  According to Marketing Vox, 63.9% of 5,000 people watched to completion a video sent by email. In a Get Response study of 800,000 customer emails, those containing video received, on average, 5.6% higher open rates and 96.38% higher CTRs than non-video emails.

What’s the gist? Increased conversion. Increased engagement. Higher click-through-rates. Let Miceli Productions help you craft your video messaging. (203) 936-7761

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