Small businesses are beginning to create their own mobile app to improve their branding and business profile, keep top of mild awareness with customers, and get their services in the hands of customers immediately. Apps are like mini-billboards that consumers carry with them at all times.
If you are trying to decide whether your small business should have a mobile app, consider the following from a Mobile Marketer’s 2012 study:
· 61% of customers who visit a mobile unfriendly site are likely to go to a competitor's site
· 61% of smart phone users make local searches from a mobile device
· 70% of mobile searchers act within an hour; only 30% of PC searchers do
· 79% of smart phone users use their phones to help with buying decisions and 74% make a purchase as a result
· 64% of all mobile phone time is spent on apps
· In 2012, people spent more time in mobile apps than they did on the Internet.
· In 2012, the average number of apps installed per phone was 41, an increase of 28% over 2011.
Small businesses should have a mobile app, particularly if they are service providers. Apps build brand loyalty, give customers accessibility to contact information and social media networks, provide “deals” or app user exclusivity (“Only people who have the app get this deal!”), and keeps your business at the forefront of the consumer’s mind. Not to mention staying ahead of your competition!
Your small business’s reputation will be enhanced by this new technology and will demonstrate how innovative and consumer savvy you are. And shouldn’t your business be on a device that consumers carry with them everywhere, all the time?
Apps for small businesses do not need to be outrageously expensive either. There are many template business apps that are extremely affordable.
Consider a mobile app for your small business. Be accessible. Be in front of your customers every day. Your customers are using their mobile devices for hours every day - playing games, making appointments, checking social media, purchasing goods, researching services, and so much more. What are you waiting for?
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