Shane Michael Taylor Case Study
Client needs: Music Video Production, Photography for Marketing/PR
Miceli Productions provided: Full production design for Music Video including: Location scouting, Costume Design & costume sourcing, hair & make-up stylist, casting, 4 full days shooting, post-production editing for final music video. We also photographed Shane during several green screen photo shoots where we provided production support including wardrobe and styling.
Description: 7 Locations, 4 days of filming, and 1 inspiring song. We first met Shane in September to talk about the preliminary script he had written with Heather MacDonald, a mutual friend. Right from that first draft, we wanted to work with him to make his vision for this song, “Warrior Cowboy”, come to life. We spent a few months in pre-production – scouting locations, hiring designers and crew and contacting several experts to give us the details we needed to make this come together. This production had a lot of moving parts – multiple locations, props, costumes, several actors and extras, green screen shoots, voice over recording, After Effects editing, sound track editing and a cameo by Director of Photography Mike Miceli’s ’89 Mustang Convertible (which Mike and Shane promptly took out for a spin after the shoot, top-down in January. Brrrr.)
Ultimately, we filmed in 7 locations over 4 days, including Grove Street Cemetery in New Haven, Waterbury Train Station, Waterbury Hospital and Mary Our Queen Church in Southington. Some of the footage is actual footage taken by soldiers in Afghanistan, a true reminder to us that the battles our service men and women fight overseas are indeed real.
Through overcoming his own life struggles with cerebral palsy, Shane felt inspired to raise awareness for America’s wounded soldiers that come home struggling to move forward, past their own injuries, just as he has had to do. We hope you take away his message that “[W]e all have challenges and it’s easy to get discouraged sometimes. In spite of that, we all must find what we’re meant to do and walk through our own fires in order to fulfill our purpose. This song echoes that message that no matter how rough life gets, and no matter how much pain and sorrow we have, our spirit—who we are inside—cannot be destroyed.”
Results: Shane Michael Taylor uses our photos to promote his current motivational speaking tour, events and album release. Music video for song “Warrior Cowboy” released early 2012.