Visual marketing is the most effective medium for businesses to gain visibility, whether through traditional or digital marketing methods. Photography is the most solid form of this effective marketing medium, and has been used by businesses since cameras were invented. Let's discuss by examining 3 reasons small businesses should hire a professional business photographer for marketing.
#1. High ROI:
Small businesses may not have the resources or desire to try and keep up with large brands, yet would like to develop a quality brand within their budget. Investing in professional photography keeps them within their marketing budget, while providing them with a high ROI. Photographs are essential to any marketing campaign, including: website optimization, social site postings, blog posts, email marketing campaigns, PTC, and more.
Professional photographs are a long-term investment, which can be used for years or decades within a small business's marketing portfolio. By having unique photographs professionally made, businesses won't have to use the same stock photographs other business use. This means the investment keeps on giving as long as the business keeps going.
According to a HubSpot article called: “37 Stats You Should Know About Visual Content Marketing in 2016”, written by Jesse Mawhinney:
“1) Researchers found that colored visuals increase people's willingness to read a piece of content by 80%...6) Content with relevant images gets 94% more views than content without relevant images.”
Indeed, professional photography is a great way to gain brand awareness and attract customers to the content on websites, blogs, social media posts, and more. The product or content is much more likely to gain traction when it's accompanied with a unique, well-done, photograph.
Small business doesn't mean small ideas, yet these ideas many times aren't realized, because of a lack of expertise or resources. By partnering with Miceli Productions for professional photography, small businesses will expand their marketing campaign capabilities. Staying within budget and working remotely or locally (New England area), small businesses will be able to manifest their marketing ideas into reality.
Marketing campaigns could include: website optimization projects, email marketing campaigns, blog pictures, social media postings, slideshow presentations, video thumbnails, product pictures, and more. Instead of balking with a blank space, small businesses can partner with Miceli Productions and manifest their ideas to life, in the form of brilliant photographs.
#3. Establish a Unique and Quality Brand:
There's no more effective medium for establishing brand awareness than photography, and every business has a brand, even if it's not optimized and cultivated. With professional photography, small businesses can establish a unique and quality brand for their online and offline presence. The photographs should have a commonality that represents the core values of the business.
This unique brand, portrayed through quality photographs, will begin to imprint an intrinsic and intangible message to the targeted audience, creating interest and customer loyalty with those it resonates with. Photographs are powerful ways to communicate a message, and with consistent efforts this message will gain an esoteric, loyal audience who appreciate the values it portrays.
Photographs can be as simple or complex as businesses desire, yet having them professionally made gives businesses more depth and options. Target audiences will notice and judge a business by the quality of their photographs, which is why this reasons includes both uniqueness and quality.
Working with a lean methodology, bootstrapping, or just plain staying within the marketing budget, are all good reasons for small businesses to focus on professional photography for its high ROI. Photographs are the most solid marketing medium available, as well as the least expensive; with them small business can create a unique, quality brand and expand their marketing campaign capabilities.
The next step is to find an experienced and quality professional photographer that specializes in working locally or remotely with small businesses. Miceli Productions, LLC is located in Southington, CT and provides commercial photography and video production services to clients across the U.S. and locally in the New England area. If interested in learning more please contact us today.