Last Fall, Miceli Productions was hired by HealthyWage to produce a photo shoot that would capture all the images for their new website. The company offers incentive-based challenges that make weight loss more exciting, focused and accountable. Started 4 years ago by founders David Roddenberry and Jimmy Fleming, HealthyWage has undergone a tremendous amount of growth in the past year. Cue photo shoot and new website launch.
Founder Jimmy Fleming secured New York-based photographer Ryan Scherb to capture images, but wanted to go outside of the city for locations. He then contacted Miceli Productions to coordinate the production management and art direction of the shoot. We immediately got to work casting models, location scouting, hiring hair and make-up stylists and securing permissions to shoot on-location in CT. We also coordinated travel for the models, catering, props, wardrobe and accounting – all the services needed to host a successful shoot on location. The result was a full day photo shoot at Sherwood Island State Park in CT, which gave us great natural backgrounds to work with – the glass enclosed pavilion, the forest near the beach, and the beach, of course!
A big congratulations to HealthyWage on the launch of their new website!
Miceli Productions can help you produce your next photo or video shoot.
Got a project in mind? Give us a call (203) 936-7761.