5 Ways Your Business Can Benefit From Video Production If you’re a frequent reader of this space, you already know: video works. By presenting your business and brand in a visual and engaging way, you can better promote it to interested audiences and raise awareness in the process. But that is just a general statement,… Continue reading 5 Ways Your Business Can Benefit From Video Production
Tag: brand awareness
What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI
You may have heard: last month, the digital marketing community was outraged. That’s because the network admitted to using false metrics to determine the success of video ads on the platform, misleading countless advertisers. Predictably, given the amount of money marketers spend on Facebook video on daily basis, the announcement led to an outrage. But… Continue reading What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI