Facebook Live Raises the Bar for Business Video Production Change is constant. As you extend your business marketing and advertising initiatives, it’s easy to forget that the online platforms are shifting under your feet. By now, you’ve probably heard that Facebook Live is ramping up, with a goal of much more video on Facebook… Continue reading Facebook Live Raises the Bar for Business Video Production
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What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI
You may have heard: last month, the digital marketing community was outraged. That’s because the network admitted to using false metrics to determine the success of video ads on the platform, misleading countless advertisers. Predictably, given the amount of money marketers spend on Facebook video on daily basis, the announcement led to an outrage. But… Continue reading What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI