The Life Cycle of TV Commercials The advertising landscape has changed a lot in the past 10 years, but TV Commercials are still a driving factor in marketing. To younger generations, they’re a part of everyday life, something that seems to have always just been. Nowadays, everyone has a video camera in the palm of… Continue reading Life Cycle of a TV Commercial: A Practical, Reliable, Proven Media
Tag: TV spot
How To Create Successful TV Commercial Storyboards
“Great video comes from thinking humans, not equipment.” ― Steve Stockman As a thinking human, you may want to consider generating a storyboard for your video concept. Storyboards help to keep everyone working on a visual project all on the same page and are the best way to share your vision with others. They’re an important… Continue reading How To Create Successful TV Commercial Storyboards
:30 TV Commercial Spot for Blossom Music Festival
In the Studio we’re working on our latest :30 TV commercial spot for The Cleveland Orchestra Blossom Music Festival Family Fun Fest 2014. A little behind the scenes: Most times we capture the imagery and audio we need for the TV spots we create, but for this commercial we’re using existing video clips, still images,… Continue reading :30 TV Commercial Spot for Blossom Music Festival
TV Commercial Storyboard: Anatomy of 30 Seconds
Storyboards keep clients and producers on the same page, the production on schedule and within budget. They work to show the visuals, script and audio elements and how they should all play together. In simplest form, here’s one that we used for a :30 TV Commercial with quick iPhone pics to show each shot location.… Continue reading TV Commercial Storyboard: Anatomy of 30 Seconds