Staging a Model Office for Your Tech Product Photos

A woman uses laptop in her home office with a small light to illuminate her for a zoom meeting. Image shows how product photography is important for selling tech products.

One of the most prominent trends in capturing tech product photos is the model office. You may have noticed while browsing online stores that there are many different styles of product photos. While all products benefit from a background-free cover photo, it’s the accent photos in the gallery that often make the sale. And every… Continue reading Staging a Model Office for Your Tech Product Photos

You Need a Great Head Shot: 3 Solid Reasons to Invest in a Pro

You Need a Great Head Shot: 3 Solid Reasons to Invest in a Pro A fancy head shot is not something reserved for aspiring actors or high-profile business executives. It is a valuable asset that can and should be used by all professionals in order to enhance their overall professional image and more importantly, their brand identity.… Continue reading You Need a Great Head Shot: 3 Solid Reasons to Invest in a Pro

Aerial Video Gives Your Project an Eye in the Sky

Current work: Aerial Video Gives Your Project an Eye in the Sky Sometimes a project is just too vast to show from the ground. But until recently, getting that eye in the sky to create an aerial video was prohibitively expensive. Now, advances in drone technology and the quality of video and photography these drones… Continue reading Aerial Video Gives Your Project an Eye in the Sky

Video Production for Business: The Benefits of Hiring an Expert

Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert

Exclusive Perspectives “Having Their Say: Generations in Conversation”

Having THEIR Say: Generations in Conversation is a project initiated by Hartford Stage​, inspired by the Delany Sisters. Young Hartford area students interview women about their experiences as African-Americans through the civil rights movement to the present. Interview videos will be available to view in our upper lobby as well as online.

Changing Our Lives and Changing Hartford — Current Work: Documentary Video Titled “Having Their Say: Generations in Conversation” Sometimes a project comes along that is so important, so special, so different that it changes you forever. It gives you a new perspective on life. It resonates in a way that our everyday projects might not. It… Continue reading Exclusive Perspectives “Having Their Say: Generations in Conversation”

High Quality Product Photos Help You Increase Sales

A lifestyle product photography image for Apogee and Sennheiser by Miceli Productions

Put your best foot forward with high quality product photos designed to help you increase sales. High quality product photos help you increase sales. Something as simple as the image of your product has a powerful effect on the number of sales you receive and customer satisfaction after the sale. When you start your business, you may try… Continue reading High Quality Product Photos Help You Increase Sales

5 Valuable Product Videos Your Business Should Have

Product videos should be part of your video marketing strategy. People want videos, people watch videos, and people BUY based on videos. Product videos don’t have to be boring or salesy. In fact, they shouldn’t be!  At this point, you’ve already realized the importance of incorporating videos in your marketing plan. Video views increased by 42% in… Continue reading 5 Valuable Product Videos Your Business Should Have

Creating an Image Library for Company Use

Creating an eye-catching image library for company use is an important investment for your business. They say a picture speaks a thousand words, and in today’s culture that’s even more true. Photos and video have a much bigger impact today than they did years ago, especially since the explosion of social media and online resources,… Continue reading Creating an Image Library for Company Use

How to make valuable impressions with awesome Business Card Video

The Business Card Video: What is it and how can it make an impression on a world of potential clients? During a networking opportunity, exchanging business cards is arguably the most essential part of the whole encounter. It’s what you take away with you and is a reminder of why you want to follow-up with… Continue reading How to make valuable impressions with awesome Business Card Video

SEO – Keyword Tagging and Why It’s Our Best Friend

Search Engine Optimization – Keyword Tagging and Why It’s Our Best Friend in the world of PHOTO + VIDEO As a photographer or cinematographer, you could have the best gear, the most creative blocking, and the most beautiful images – but you’ll never sell a single photo or video if you don’t use effect keyword tagging… Continue reading SEO – Keyword Tagging and Why It’s Our Best Friend