Video Metrics and ROI. The basics. Measure the ROI. Across the web, you will find studies and statistics that show the importance of video in digital marketing today. Across industries, marketers are using the format to educate their audience, highlight their products and services, and include social proof in their messaging. But all of that… Continue reading How to Measure the ROI of Your Marketing Videos
Tag: video metric
What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI
You may have heard: last month, the digital marketing community was outraged. That’s because the network admitted to using false metrics to determine the success of video ads on the platform, misleading countless advertisers. Predictably, given the amount of money marketers spend on Facebook video on daily basis, the announcement led to an outrage. But… Continue reading What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI