Miceli Productions HD presented the workshop “Telling Client Stories Through Video” at the 3rd Annual Social Media Conference hosted by the CT Valley Chapter of the PRSA in New Britain, CT on October 20th 2010. Michael Miceli shared content creation insights, storytelling methods, tips on how to get the best DIY video, and important things to be aware of when using video online such as VSEO (video search engine optimization).
We had a great time at the conference talking with public relations professionals about their video needs and the current trends of social media video. Questions from the participants ranged from "When should I use music under a voice-over?" to "Are news outlets more likely to accept self-produced B-roll footage in an environment of nationwide news staff downsizing?" (The answer is yes.) One question in particular spoke to the challenges of PR professionals who are often in the DIY video category, “How do you get a person to be relaxed in front of the camera for a video testimonial?" CLICK HERE for the follow-up on how to get a great video testimonial.
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