Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do.
B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking head on screen. It’s the footage you get to cut to, and it’s key in making your story interesting! B-Roll allows for greater flexibility when editing, instead of featuring only talking heads on video, you can show the environment around them – their office, demonstrating business activities, and people doing what it is they are talking about. B-roll can include additional video footage, still photos, animation or other graphic elements.
Why is b-roll so important? It’s a key way that you can demonstrate your services and products and visually show them to potential customers. That makes good B-roll critical for marketing videos, business overviews, explainer videos, product showcases, service demos, public relations videos and fundraising pieces.
Video productions that come away with good b-roll can cut together an on-target message for you in the post-production studio.
Need b-roll for your next marketing or PR project?
Give us a call, (203) 936-7761.