Liv/giant Case Study
Client needs: Photography and mini-documentary on bicycle design winner of Liv/giant (Giant Bicycles Inc.) & Young Survivor Coalition sponsored competition
Miceli Productions provided: Advertising photo shoot, produced interview with winner Emily Gresh in her home with her family and out riding with her team.
Description: Giant Bicycle Corporate Communications Manager Patrick Van Horn contacted us directly after searching in Connecticut for a production company to produce this locally since Emily is a West Hartford resident. We coordinated this project remotely with his California office and acted as onsite producers in Connecticut. Despite having to postpone the shoot due to snow and filming outdoor riding in February, we met their tight deadline and provided them with exactly the content they needed.
Results: Liv/giant created a national marketing campaign around Emily Gresh as winner of the competition and she appeared as a spokesperson at several venues and on TV. Our photos were turned into poster boards for store displays, and used in media kits and for press announcements. The video was distributed through several online channels, including the Giant Bicycle brands and many news outlets.
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