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How Much Does a TV Commercial Cost to Produce?

Miceli Productions HD is a boutique studio that fully scales to the unique needs of your project.  But we do also understand wanting to get a good sense about project cost up front.  In our experience, a completed local TV commercial will typically cost between $1750 and $7500.  View commercial examples below to get a general visual comparison across the continuum.  And visit our FAQ page for other commonly asked questions about video production.

A. Sky's the Limit: full customization, on-location original video, original music (or royalty free music), production management including hired actors and voice overs, special production gear including crane shots, etc.

B. Basic w/Bells and Whistles 30 Second Spots: moving video, basic voice over, logo and calls to action with 3D motion graphics.

C. Basic 15 Second Spots: photographs that are given basic motion effects, basic voice over, logo and calls to action with minimal motion.

Television has the advantage of sophistication – ahead of any other medium. The combination of visual and auditory stimulation can create a powerful message that can be broadcast to thousands of viewers. Take that strong message, add advertising creativity, and your commercial becomes compelling, educational and memorable. Then add quality audio, interesting camera angles and a well-thought-out script that connects with your audience and finalize it with the highest attention to detail and editing expertise — the outcome is advertising at its best. A television commercial has the ability to showcase your product and demonstrate its use, highlight your business strengths and personalize your company. Most importantly, you can target a wide audience at an affordable price.

Miceli Productions HD will customize your television commercial contract based on how much or how little support you desire. If your company has a full marketing department in-house, they may want to handle scripting and casting. If you are in need of full support, we can take you from pre-production to completion. This includes scouting locations, script development, casting the commercial and scoring the accompanying audio. Whatever your needs, we will work with your staff to create a commercial that turns your vision into a powerful advertising tool. With over 20 years of experience behind us, we understand the challenges that come with on location shooting and we know how to tackle them.

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